e.wire No. 198 - September 2015
WPP news bulletin

e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights; view the full version here.

Stop Press

Team Air selected by Emirates as its global agency of record

Emirates Airline has selected a team of WPP agencies to handle its global branding and creative account. Headquartered in London, Team Air draws draws on the combined resources of WPP agencies including Grey London and New York, RKCR/Y&R and Geometry Global, as well as Hogarth and TNS. Boutros Boutros, Divisional Senior Vice President, Corporate Communications, Marketing and Brand at Emirates, said: “Emirates is making progress on our journey to become a global lifestyle brand, and Team Air offers a unique collection of creative and branding skills that was custom-made to meet our needs. This tailored approach, backed by the global resources of WPP, creates a formidable partner for any client.”

WPP expands marketing technology partnership with Adobe

WPP has announced the expansion of its strategic partnership with Adobe to provide marketing solutions to clients through a coalition of specialist WPP agencies called the WPP-Adobe Alliance. The Alliance brings together and makes available to clients Adobe Marketing Cloud capabilities across six WPP agencies and more than 1,000 experts in over 20 locations. The launching members of the Alliance include Acceleration, Cognifide, KBM Group, Mirum, VML and Wunderman. Among these agencies are some of Adobe’s earliest partners, and all have extensive experience of successful Adobe Marketing Cloud implementations for WPP’s top global clients.

Interim Results 2015

WPP has updated the City and shareowners on its financial performance during the first half of 2015. Reported billings increased by 5.0% to £23.156 billion, reported revenue was up 6.8% at £5.839 billion in sterling, and headline reported profit before interest and tax was £669 million, up 7.6%. Including all associates and investments, revenue is now over $26 billion annually and people average over 190,000.

New Offers

J. Walter Thompson takes majority stake in leading digital agency Webling

J. Walter Thompson Australia has acquired a majority stake in Webling Interactive, an award-winning independent digital agency based in Sydney. Webling offers an end-to-end service covering strategy, ideation, design and development across web, mobile, social, digital OOH and experiential channels.

nudeJEH joins Grey Group Thailand

Grey Group has agreed to acquire nudeJEH, a leading award-winning advertising and digital agency in Thailand. Following the acquisition, nudeJEH will join Grey Group Thailand and be known as GREYnJ United.

Ideal Group in Brazil becomes WPP’s latest digital content investment

WPP has acquired a majority stake in Ideal Group, a leading digital branded content creator and public relations and public affairs firm in Brazil. Ideal Group employs 200 people and is based in São Paulo with an office in Rio de Janeiro. It will merge with H+K Strategies in Brazil, and the new company will be known as Ideal H+K Strategies.

New Business

Coca-Cola chooses three WPP agencies for its next global campaign: Ogilvy New York, Sra Rushmore based in Madrid and Santo of Buenos Aires.


Ogilvy & Mather London appoints Charlie Rudd as CEO. He will sit on the Ogilvy group board and report into Annette King, CEO, Ogilvy & Mather Group UK.

Grey Spain has appointed Javier Suso as CEO. He will replace John Lynn who is assuming a new role as regional leader for Y&R and Wunderman across Latin America.


MediaCom named Global Agency of the Year at M&M Global Awards 2015 picking up six wins, with two further campaigns highly commended.

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction — find out how.


India’s top brands achieve record-breaking value growth of 33%

India’s top brands achieve record-breaking value growth of 33%

According to the second annual BrandZ™ Top 50 Most Valuable Indian Brands ranking announced by WPP and Millward Brown, the total value of India’s strongest brands has risen by a third over the last year. This is the highest rate of growth achieved by any BrandZ ranking in the 10 years since valuations began, exceeding that of the Global Top 100 as well as the rankings for China, Latin America and Indonesia.

The value of product data in digital travel marketing

The value of product data in digital travel marketing

FusePump’s latest report, Trends in Travel and Digital, looks at how product data can play an important role in some of the biggest areas of digital travel marketing. The report is aimed at brands who need a trusted partner to get their travel products in front of more consumers online.

Push beyond the hype around consumer participation

Push beyond the hype around consumer participation

In their report, Participation – Beyond the Hype, J. Walter Thompson and TNS argue that the hype around participation, an often-used buzzword in marketing, is based on flawed assumptions about the level of interest consumers have in engaging with brands online. The findings are based on a study conducted by TNS, who surveyed over 5,600 people across seven markets: Australia, China, Indonesia, Malaysia, New Zealand, Singapore and Thailand.

WPP Reading Room

WPP Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.

Some recent features:
  • India Reloaded, written by Dheeraj Sinha, Grey’s Head of Planning in India, South & South East Asia, draws upon a wealth of data from consumer research, market data, macroeconomic research, popular culture and case studies, to provide a thorough and compelling insight into what makes for success in the complex Indian market, based upon two decades of experience.

  • Seven Rules To Follow For Any Effective Brand, by Geoff Beattie, the Global Head of Corporate Affairs at Cohn & Wolfe, explores the importance of brand authenticity with a particular focus on why UAE companies need to establish themselves more firmly in the minds of consumers.

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