e.wire No. 197 - August 2015
www.wpp.com
WPP news bulletin


e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights; view the full version here.




Stop Press



New homes for WPP agencies in Shanghai and Madrid

WPP is investing in state-of-the-art new offices for its companies in Shanghai and Madrid. The Group will lease 41,000 sqm at 399 Heng Feng Road, in one of the largest office leasing deals ever signed within Shanghai’s central business district areas. The WPP Shanghai Campus will house 26 WPP companies and more than 3,000 people, currently spread across 10 locations. In Madrid, WPP has agreed a long-term lease, beginning in the summer of 2018, for the 36,000 sqm former Telefónica headquarters on Calle de Ríos Rosas – the second largest office leasing in Spain in the last 15 years. The new building will bring together more than 40 companies and some 2,500 people from 11 different sites.

Sir Martin Sorrell, CEO of WPP, said the investments would provide “a superb working environment for our people” and “encourage greater collaboration – or horizontality – between our operating companies for the benefit of clients.”

WPP and ISDI join forces to launch school in Mumbai

The Indian School of Design and Innovation (ISDI), a fast-growing leader in arts and design vocational education, and WPP are to establish the ISDI WPP School of Communication. Located on ISDI’s campus in the heart of India’s business capital, Mumbai, the school marks WPP’s first step into the Indian education sector. The partnership will help create India’s first professional three-year undergraduate diploma program in communication.

Our Man in Havana

WPP has taken the first steps to commence trading operations in Cuba and become the first major international communications services group to conduct business on the island. Under a contract with the state-owned Palco Group, WPP now has a permanent executive based in Havana who will be backed by an established local support team.

High fives in Cannes

For the fifth consecutive year, a winning performance from its agencies handed WPP the title of Holding Company of the Year at the Cannes Lions International Festival of Creativity. Ogilvy & Mather won Network of the Year for the fourth time in as many years. Sir Martin Sorrell said: “The holding company award is special because it is a shared achievement, reflecting the hard work, passion and commitment of every member of the WPP family.”




New Offers



New content partnership goes hunting for truffles

WPP, DailyMail and Snapchat have announced the creation of Truffle Pig, a joint content marketing venture combining the best of global agency, newsroom and social media talent. The new company will offer brands unprecedented reach and opportunity through content planning, development and creation as well as amplification across digital media sites and platforms.

Joint music venture with Alex Da Kid

WPP has teamed up with Alex Da Kid, the multi award-winning producer, songwriter, director and founder/CEO of KIDinaKORNER, one of Interscope’s most successful emerging record labels, to establish KidinaKORNERCreate, a joint venture to bring music to the forefront of marketing.

Ogilvy & Mather Group UK launches Ogilvy Pride

Ogilvy & Mather Group UK has introduced a new specialism, Ogilvy Pride, to deliver deep market insight into the LGBT community, a consumer group valued in excess of $3 trillion globally.

Cuba offering from Burson-Marsteller

Burson-Marsteller has launched the Burson-Marsteller Cuba Specialty Team, a new US-based offering that provides clients with strategic counsel on the political and economic environments in both the US and Cuba, as well as advice and guidance in planning for and communicating effectively about eventual Cuba market entry.




New Business



WPP creates bespoke team for Aston Martin, drawing on talent and resources from across the Group’s network of agencies.




People



POSSIBLE appoints Daniel Chu as its new Global Chief Creative Officer.




Awards



MEC’s Emily Fairhead-Keen has won the Grand Prix in the 2015 WPP Atticus Awards, which recognise the best original thinking published by WPP professionals.

MediaCom named the leading media agency network globally and in EMEA by RECMA, the independent research organisation charged with assessing global media network performance.




New Business Enquiries



Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction — find out how.

Insights


FMCG online sales to reach $130 billion by 2025

FMCG online sales to reach $130 billion by 2025

A report published by Kantar Worldpanel – Accelerating the growth of e-commerce: 2015 edition – forecasts FMCG online sales to hit $130 billion by the end of 2025, revealing the true potential for the worldwide FMCG e-commerce market. Online’s share of FMCG purchasing in advanced e-commerce markets will double in the next 10 years and Kantar Worldpanel estimates online purchasing will reach 30% in South Korea, 15% in China and at least 10% in the UK and France.



Five things everyone should know about the future of alcohol

Five things everyone should know about the future of alcohol

Since the 1800s, the alcohol and spirits industry has been evolving to cater to the diverse tastes of the drinkers it serves. The way it has been sold and advertised has changed over the years from printed posters to interactive campaigns. How are different brands using technology and design to engage consumers? What can we expect in the near future? The report by Metalworks, the global R&D division and creative technology unit of Maxus, provides some answers.



How to get digital right

How to get digital right

Millward Brown Digital’s study, Getting Digital Right 2015, is based on input from more than 400 US marketers spanning brands, media companies and agencies. It shows an industry still struggling to come to terms with the effective use of “Big Data”.



WPP Reading Room

WPP Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.

Some recent features:
  • A new book by POSSIBLE Global CEO Shane Atchison and President of the Americas Jason Burby poses the question Does It Work?, explaining how to use the latest digital platforms to create a high-value marketing plan that really delivers.

  • Cerebra’s latest ebook, The Content Marketing Sacrifice, explores and provides an introduction to content marketing with the overarching aim of inspiring the reader to invest time, energy and thought into this exponentially growing and pertinent field.




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