No. 191 - January 2015
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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WPP leads $250 million investment in Bruin Sports Capital
WPP is leading a syndicate investing $250 million in Bruin Sports Capital, a global sports marketing firm launched by George Pyne, the former President of IMG Worldwide’s sports and entertainment business. Sir Martin Sorrell, CEO of WPP, said: “George is a major talent in the sports business world and based on his track record, I’m confident that the clients who work with WPP’s operating companies will be given access to many high-value media and sponsorship opportunities.” The investment is part of WPP’s growing commitment to content, with sport critical to this strategy. As well as its very fast-growing GroupM Entertainment business, WPP’s portfolio includes investments in MediaPro, CSM Sport & Entertainment, VICE, Indigenous Media, FullScreen, MRC and, most recently, the new China-focused CMC Creative Fund.
Roberto Quarta appointed Chairman-designate of WPP
WPP has named Roberto Quarta to its Board as a non-executive director and Chairman-designate. He joined the Board on 1 January 2015 and will offer himself for re-election at the Company’s Annual General Meeting in June 2015. Subject to his re-election, he will be appointed Chairman to succeed Philip Lader, who joined the Board as Chairman in 2001. Philip Lader said: “Roberto brings to WPP extensive, diverse experience in corporate governance and global commerce. This completes our refreshment of the Board, which over the last three years has seen the appointment of ten internationally recognized business leaders from four continents and the phased retirement of long-serving directors.”
Group strengthens LATAM operations with increased stake in IBOPE
Kantar Media has agreed to acquire IBOPE Participações, part of the IBOPE Media Group. WPP has been a minority shareowner in the IBOPE Media Group, the leading provider of insight, information and data in Latin America, since 1997. In addition, WPP will purchase the remaining 45% stake that it does not already own in market research agency Millward Brown do Brasil, and a 49% stake in IBOPE Inteligȇncia Pesquisa e Consultoria, which carries out political and social polling across Latin America.
Global ad spend to increase by 4.9% in 2015
GroupM has released This Year, Next Year, its bi-annual worldwide media and marketing forecast report, which predicts global advertising spending to rise by 4.9% in 2015. The principal sources of acceleration in 2015 are forecast to be China, where advertising spend is anticipated to grow by nearly 10%, the US, forecast to increase by 3.9%, Brazil, the UK, Japan and India.
Majority stake in Phantasia for Wunderman
Wunderman has acquired a majority interest in Phantasia, an agency which provides consulting, digital marketing, creative and media buying services in Peru. Founded in 1998, the business has been a Wunderman affiliate since 2012.
Mexican digital agency joins WPP
WPP has agreed to acquire Clarus, a leading digital marketing agency in Mexico. Founded in 2009, the company employs 112 people and clients include Telcel, Citi-Banamex, Aeromexico and Sigma Alimentos.
New Zealand digital agency acquired by JWT
JWT has taken a majority stake in Heyday, a digital agency based in Wellington. Founded in 2000, Heyday’s services include digital strategy, visual design, user experience design, content development, digital film and web application development.
L’Oréal USA appoints MEC
as lead communications planning agency for Lancôme and designer fragrance brands including Giorgio Armani, Yves Saint Laurent and Viktor & Rolf.
VML promotes Eric Campbell to President
from his role as Chief Business Officer.
Mark Inskip is named Global CEO of The Futures Company
, replacing Will Galgey who will become CEO of TNS UK.
Ogilvy & Mather appoints Ben Richards to Worldwide Chief Strategy Officer
, a newly created role.
MediaCom and Grey honoured by
as Media Agency of the Year and Advertising Network of the Year, respectively.
WPP agencies sweep
’s 2014 Agency of the Year Awards
, taking home the top prize in 49 regional and local market categories.
New Business Enquiries
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Five trends that will shape the future of retail
Metalworks, the global R&D division and creative technology unit of Maxus, has released a report exploring the latest technological developments that are changing the way brick and mortar retailers conduct business. These include new ways of presenting products, such as holographic displays, and new customer payment methods, such as Apple Pay, that are lowering the barriers to entry for small retailers who wish to mimic the shopping experience of larger retailers.
Online retailers lose sales through untargeted promotions
Nearly three-quarters of online retailers miss out on sales by failing to effectively target promotions at online shoppers, according to research by WPP Digital agency OrderDynamics. The study also found that many retailers drive customers away by having poor search functions on their websites, failing to build customer relationships through intelligent follow-up, and neglecting to offer delivery tracking through their websites.
The cultural vibrancy of US brands revealed
Added Value has released its fourth annual
report, revealing the cultural vibrancy of over 70 US brands. Culturally vibrant brands are those seen as having the most visionary, inspiring, bold and exciting (VIBE) attributes. Tesla Motors topped the list, overtaking the 2013 leader Google.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
Blast Radius Amsterdam’s
Simon Neate-Stidson discusses
latest advertising trends, and explains why he thinks Amsterdam is the perfect location for creating stories through advertising that resonate with people around the globe.
In its fifth annual
, MEC presents its guide to implementing marketing initiatives in a digitally enabled world. The guide identifies some of the key challenges facing brands in 2015 and suggests that the most significant of these will be keeping up to date with technological changes and the resulting expectations of consumers.
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