No. 187 - September 2014
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
view the full version here
HDFC Bank tops first-ever
BrandZ Top 50 Most Valuable Indian Brands
In the first
BrandZ Top 50 Most Valuable Indian Brands
survey, carried out by Millward Brown in conjunction with WPP, HDFC Bank claimed top spot with a brand value of $9.4 billion. The combined value of the
was measured at almost $70 billion, and the list comprised 17 multinational corporations, 26 private Indian brands and seven state-owned brands. Prasun Basu, Millward Brown’s Managing Director, South Asia, said: “All of the
brands are reputable, successful engines of growth for the future of India. Any global manufacturer that makes the effort to understand the diversity of the Indian consumer’s needs, tastes and aspirations, and which can build a proposition that is both meaningful and appropriately differentiated, will succeed in building a strong brand.”
Strong first half for WPP
WPP has posted its interim financial results, revealing a forecast-beating performance for the first half of 2014. Revenue on a constant currency basis was up 11.3% compared with last year. Geographically growth was strongest in the UK and functionally in advertising and media investment management.
Colin Barlow appointed as GroupM’s Global Chief Operating Officer
GroupM has named Colin Barlow as Global Chief Operating Officer. Reporting to Dominic Proctor, President of GroupM Global, Barlow will lead financial oversight, acquisitions, corporate partnerships and operational efficiencies of tools, systems and processes for the company. Stuart Diamond, GroupM North America’s Chief Financial Officer, will succeed Barlow as GroupM’s Global Chief Financial Officer.
Global ad spend to reach $534 billion in 2014
GroupM has published its biannual
This Year, Next Year
futures report, forecasting that global advertising investments will reach $534 billion in 2014, a 4.5% increase on 2013. Investments in 2015 are predicted to rise an additional 5% to $560 billion, exceeding the pre-crisis peak of 2007/08 in real terms. Dominic Proctor, President of GroupM Global, said: “Many companies are still operating with very strong balance sheets. Coupled with a rising general confidence and a specific comfort around digital marketing, though notwithstanding some geo-political uncertainty, we are seeing an uplift in some of the ‘older economies’ as well as the new.”
Stake in leading Brazilian digital agency acquired by JWT
JWT has taken a majority interest in Cairos Usabilidade Eireli (“Try”), a user experience agency based in São Paulo that designs and develops custom web, mobile, desktop and touch-enabled applications.
France’s Keyade joins GroupM
GroupM has agreed to acquire Keyade, a leading digital search marketing agency in France. Founded in 2006 and employing around 75 people in Paris and Dubai, the agency specialises in performance-driven online media purchasing.
Chinese launch for The Futures Company
The Futures Company has opened an office in Shanghai, its first in China, further expanding its Asia-Pacific operation following the launch of a Singapore hub in 2013. Kunal Sinha will lead the new office and will also become The Futures Company’s Asia-Pacific Chairman.
Wunderman’s Aqua acquires Applogix in South Africa
Aqua, South Africa’s largest digital agency and part of Wunderman, has bought Applogix, a Johannesburg-based marketing and eCommerce technology company. Founded in 2005 and employing around 20 people, the agency’s services include web and mobile application build, front-end development, eCommerce and user experience design.
MediaCom and Google team up to create Mobile Ignition Project
Google and MediaCom are to collaborate on the production of a bespoke training programme for the latter’s planners and strategists. The programme will be directly aligned with the needs of MediaCom’s clients and will help to promote a mobile-first mindset within the agency. Ben Phillips, Global Head of Mobile at MediaCom, said: “Mobile Ignition will ensure that digital planners have the technical knowledge to make the best use of the tools that Google has developed.”
Tata appoints JWT as creative agency
for its upcoming global campaign following a competitive pitch. JWT’s London, New York and Mumbai offices worked together to win the pitch.
Bates CHI&Partners wins launch advertising brief for Ooredoo in Myanmar
after a six-way pitch. Ooredoo is one of only two international telecommunications firms that have been granted a licence to operate in the country.
Y&R appoints Shelley Diamond to the new global role of Chief Client Officer
. She will continue to serve on Y&R’s Global Executive Committee.
Chris Reitermann promoted to CEO of Ogilvy & Mather China
, assuming full responsibility for the daily management and operation of the agency, in addition to retaining his current role as President for O&M Advertising in Asia Pacific.
Ben Ingersoll named Chief Creative Officer of ghg
(Grey Healthcare Group). In his role, Ingersoll will be responsible for all US creative operations, including copy, art, editorial and studio.
Adweek hails the work of Ogilvy India, Grape and Scangroup
, naming them among the ten agencies currently creating the world’s best campaigns.
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Americans increasingly uncertain about their place in the world
A study by Burson-Marsteller, in partnership with research firm Penn Schoen Berland, has found that two-thirds of Americans are unconvinced that the country will be on the right track or will be considered the “land of opportunity” in 2024. Only three in ten respondents predicted that US global standing will be on the rise in ten years, and 68% thought that China will be the major superpower in 2024. Americans also anticipate a less peaceful world: by 2024 19% said they expect the US to have engaged in armed conflict with China, 31% with Russia, and 45% with Iran.
Social media targeting: know your audience
More than half of British adults who engage in social media do little to increase interest in or create positive associations with brands online, according to the new social media segment of Kantar Media’s
study. The findings suggest that marketers need to be wary of making assumptions about levels of influence based solely on the number of social media connections that a person has, and that it is important to look deeper to get a full understanding of their value online.
How to close the eCommerce gap
TNS has released further findings from
, its global study of internet users’ digital attitudes and practices, which emphasise the significant gap between the numbers of people looking at products online and those going on to complete purchases. The report examines the factors that keep shoppers in different cultures browsing rather than buying, and assesses how marketers can help to close this gap.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
Mindshare’s Briony O’Connor
reviews Facebook’s “Paper” app
, which allows users to consume and share information with friends via a news feed that is customised to their key interests. “Paper” is the first project to come out of Creative Labs, an initiative that encourages small teams within Facebook to build apps designed to support the way people connect and share information.
Alan Bloodworth, Managing Partner at research and insight consultancy Ohal, discusses how retailers can
more effectively use customer segmentation
to understand key drivers of sales and to allocate marketing resources.
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