No. 183 - May 2014
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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WPP launches The Government & Public Sector Practice
A new practice to drive excellence in government communications has been launched by WPP. The Government & Public Sector Practice will give public sector organisations a single point of access to WPP’s combined resources, bringing together multidisciplinary teams of agencies to meet clients’ needs. The practice will be led by Dr Michelle Harrison, who is also CEO of social research agency TNS BMRB. Sir Martin Sorrell, CEO of WPP, said: “Government policies rarely succeed if the communication fails. I am proud of our agencies’ role in supporting governments around the world, providing the communications that make public policy and public services work. The new practice builds on our long track record of world-class work for the public sector.”
Strong first quarter as new business surges
WPP has posted a strong set of results for the first quarter of 2014 as its agencies recorded a surge in new business – a trend that accelerated in April. Major wins this year include: Vodafone and BGL Group (MEC); Pepsi, Marks & Spencer and Volvo (Mindshare); Papa John’s (Grey); Tiffany & Co (Ogilvy); Miller Lite (Cavalry); and Burger King (David). WPP reported constant currency revenue growth of 9.6% and like-for-like growth of 7.0% for the three months to the end of March.
South African digital agency joins WPP
WPP has agreed to acquire Quirk, Africa’s largest independently owned digital marketing agency. Founded in South Africa in 1999, Quirk employs over 200 people in five offices across Africa and in London.
The Data Alliance and eMarketer in global partnership
WPP’s Data Alliance, the company that supports access to data and data partnerships around the Group, has announced a global partnership with eMarketer to provide all WPP companies with access to the latter’s digital marketing research data.
Mobile app effectiveness measured by Millward Brown
Millward Brown has launched Link for Apps, a tool to help marketers understand the impact of a mobile app on a brand’s value by diagnosing the app’s strengths and weaknesses, and gauging whether consumers are receiving brand messaging as intended.
GroupM takes stake in Turkish mobile media agency
GroupM has agreed to purchase a majority interest in aMVG, the leading mobile media agency and mobile technology company in Turkey.
MEC wins BGL Group’s media account
following a four-way pitch. MEC will work across BGL’s international businesses, which include comparethemarket.com, Beagle Street, lesfurets.com, verzekeringssite.nl and Bennetts.
M&S hands its media planning and buying account to Mindshare
following a competitive pitch.
eBay appoints MediaCom
as its lead media planning and buying agency in Europe, the Middle East and Africa.
The Partners CEO Jim Prior takes on new dual role
, as he is also appointed CEO of fellow WPP brand and design agency Lambie-Nairn.
MediaCom Worldwide boosts its digital and data leadership
with the appointment of Deirdre McGlashan as its first Chief Digital Officer.
Ogilvy & Mather New York promotes Lou Aversano
, to Chief Executive Officer.
AKQA wins The Queen’s Award for Enterprise Innovation
recognising the agency’s continuous innovation for clients and outstanding business achievements in 2014.
New Business Enquiries
Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction —
find out how
JWT sheds light on Mipsterz
In a new report JWT MENA Brand Intelligence takes an in-depth look at “Mipsterz” (Muslim hipsters), a growing sub-culture of trendy, young Muslims, and the opportunities this group presents for brands.
Developing best-in-class marketing in a digital world
Millward Brown has released
Getting Digital Right
, a study investigating the main difficulties faced by marketing teams on a day-to-day basis. The findings suggest that tracking return on investment, developing a cohesive strategy and understanding the consumer have become increasingly challenging in an ever-evolving digital world.
Cracking the customer code
TNS has released a new report, based on a survey of over 40,000 people across 20 countries, arguing that increased competition and consumer power has made it more important than ever for companies to fully understand what matters to their customers, and how to make the most out of their customer relationships.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
GroupM Interaction China has released its annual guide to best practice in digital marketing, including a checklist of eight “must-dos in digital for 2014.” Read the
China Digital Playbook for Brand Advertisers
In a tribute to former Young & Rubicam Chairman Ed Ney, who recently passed away, David Sable, Y&R Global CEO, examines the characteristics of leadership that Ney demonstrated during his career in
What Makes a Great CEO?
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