No. 182 - April 2014
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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Kantar and Twitter extend their worldwide strategic alliance
An enhanced five-year global partnership has been agreed between Kantar and Twitter, which will involve collaboration on new research products in the areas of advertising effectiveness, consumer insight, brand equity, customer satisfaction and media measurement. Kantar CEO Eric Salama said: “We are very pleased to be extending this relationship and to build on the learning and successes of our initial collaboration in the area of social TV. Incorporating Twitter as the ‘data of now’ will allow us to make real-time predictive research a reality for our clients across a range of our services.”
Raft of new deals in digital and fast-growth markets
In the last month WPP and its operating companies have made a series of acquisitions and investments that further strengthen the Group’s leadership in new markets and new media:
Kantar Media acquires Spanish social media data analytics agency The Data Republic
JWT purchases X-PRIME, a digital agency founded in 2002 with offices in Paris and Toulouse
Hill+Knowlton Strategies agrees to acquire Rice5, a full-service digital creative agency with offices in Hong Kong and Shanghai
JWT agrees to acquire a majority stake in Social Wavelength, one of India’s leading social media agencies
Wunderman buys FusePump, a company based in London specialising in product data and content for digital marketing
WPP agrees to purchase XMKT Group, a Shanghai-based marketing services agency specialising in customer experience management
Ogilvy takes a majority interest in Memac Ogilvy, a marketing services company operating throughout the Middle East and North Africa
JWT agrees to acquire Shanghai Egift Design and Production, one of China’s leading premium and gift specialists
WPP Digital, the digital investment arm of WPP, and Wunderman, the world’s largest digital agency network, agree to purchase a majority stake in UK digital technology consultancy, Cognifide
Wunderman in new partnership with Adobe
Wunderman has formed a global partnership with Adobe that integrates the former’s IMPACT 360 consumer engagement platform with the latter’s Marketing Cloud.
Y&R unveils new creative lab
Y&R has launched Y&R Moonshop, a new lab to foster entrepreneurialism, technology experimentation and creativity throughout the Y&R network in North America. Based in Nashville, the lab will provide clients with additional creative resources for advertising and marketing challenges requiring innovation, and will be led by Matt Colangelo, with Dave Pittman serving as Creative Director.
Lightspeed puts social media interactions in Context
Lightspeed GMI, a leading provider of technology-enabled market research solutions, has launched Context, a tool that enables clients to better understand consumers’ interactions, motivations and preferences on social networks such as Facebook.
Millward Brown launches new advertising effectiveness tool
Leading research agency Millward Brown has launched a self-service version of eStatic, its copy-testing solution that helps marketers quickly gauge the creative effectiveness of a print or outdoor advertisement.
MediaCom Worldwide extends its 16-year relationship with Volkswagen
for a further three years. The partnership, which started in Germany in 1998, now covers more than 30 countries.
Graham Lang named Chief Creative Officer of Y&R Africa
, in addition to his role as CCO of Y&R South Africa.
MediaCom Worldwide boosts its digital and data leadership
with the appointment of Deirdre McGlashan as its first Chief Digital Officer.
JWT promotes Michiel Hofstee to CEO for the Gulf region
, where he will lead operations in the UAE, Bahrain, Kuwait and Qatar markets from the company’s regional hub in Dubai.
MediaCom named the Most Competitive Global Media Agency
2013 Compitches Report
Y&R China caps a stellar year
as it is recognised as the Leading Influential Ad Agency by the China Brand Owners Association.
New Business Enquiries
Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction —
find out how
The digital habits of Asia’s CEOs revealed
For the second consecutive year MEC and CNBC have conducted research into how Asia’s CEOs consume content on digital devices.
The Connected CEO 2.0
study found that most CEOs now use tablets rather than traditional laptops for work meetings and travel, but adoption of social networking in a personal capacity is still low.
Twitter’s impact analysed by Mindshare
Mindshare Worldwide has released a study showing the significant changes to the media and business landscape since the first tweet was sent eight years ago, revealing differences in the way that news and information are shared, driven by social media and the internet.
JWT’s ten key themes from SXSW 2014
JWT has released a report highlighting ten themes from the South by Southwest Interactive Festival (SXSW) which took place in March in Austin, Texas.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
Is there a common understanding of what “big data” means? Landor Associates consulted senior marketers at Fortune 500 organisations to find out. See the results
Based on TGI (Target Group Index) data, Kantar Media has released a guide to consumer attitudes and perceptions across a range of market sectors in 50 countries. Read
What Makes the World’s Consumers Tick
to find out more.
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