No. 180 - February 2014
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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Y&R remembers industry pioneer, Ed Ney
Senior figures across the industry have paid tribute to Ed Ney, former diplomat and Y&R Chairman, who passed away on January 8th aged 88. Ney joined Y&R in 1951, serving as CEO and then Chairman from 1970 to 1989. He returned to Y&R in 1999 as Chairman Emeritus, and also served as Chairman of the board of advisers at Burson-Marsteller. He was a pioneer of integrated marketing communications – what he referred to as “The Whole Egg”. Sir Martin Sorrell, CEO of WPP, said: “Ed understood, probably more than anybody else, both the power of agency brands and, at the same time, the paradoxical need to bring them together.” Y&R Global CEO David Sable said: “His charm was magnetic; his generosity, magnanimous. Ed was known to walk the building, where he talked to everyone he passed, knew everyone’s name and always had a question or kind observation to share.”
names Grey as its Agency of the Year
has recognised an outstanding 2013 for Grey by naming it Agency of the Year. The magazine highlighted the efforts of Michael Houston, CEO of Grey North America, Tor Myhren, President-Worldwide Chief Creative Officer, and Jim Heekin, Group Chairman and CEO, as being key to the agency’s success. Grey won 20 of the 22 pitches it entered last year, picking up Procter & Gamble’s global Gillette business, Symantec’s Norton account, Pfizer’s Advil, GE Healthcare, and the global Hasbro business. This is Grey’s third major accolade for 2013, after Agency of the Year awards from both
WPP leaders nominated for CNBC’s First 25
Sir Martin Sorrell, CEO of WPP, and Shelly Lazarus, Chairman Emeritus of Ogilvy & Mather, have been nominated for CNBC’s First 25: Top Leaders, Icons and Rebels. The list of 200 nominees is the broadcaster's take on “people who have had the greatest influence, sparked the biggest changes and caused the most disruption in business over the past quarter century.” CNBC are conducting an online poll as part of the judging process - cast your votes
The Data Alliance partners with DataSift
The Data Alliance, WPP’s practice dedicated to enhancing the Group’s access to data and data-driven capabilities, and DataSift, a platform that enables companies to aggregate, filter and extract insights from social media sources, have announced a global partnership that will give WPP companies access to social data assets from more than 20 digital platforms, including Twitter, Tumblr and Facebook.
Dedicated Africa-China business service launched by H+K
Hill+Knowlton Strategies has launched H+K ACCESS, a dedicated service to support the communication needs of Chinese companies in Africa. The new resource, supported by H+K teams in Beijing, Johannesburg, Nairobi and Lagos, will provide a full range of public relations and public affairs services.
Media trading firm Bannerconnect acquired by Xaxis
Global programmatic media and technology platform Xaxis has agreed to purchase Bannerconnect, a Netherlands-based firm that specialises in providing infrastructure and media trading services for publishers, advertisers and media agencies.
Grey United launched in Italy
Grey has merged Grey Milan and 1861 United to form Grey United, a new agency based in Milan. The agency will be led by the founders of 1861 United, Pino Rozzi and Roberto Battaglia.
tenthavenue acquires majority stake in TMARC
WPP communications company tenthavenue has acquired a majority stake in TMARC, a leading South African mobile activation and rewards agency.
Virgin Media appoints Wunderman
to handle advertising for its business-to-business arm.
CHI&Partners captures Travelodge advertising business
following a competitive pitch.
David Fox appointed CEO of Ogilvy Australia
, after serving as Head of Global Clients at Geometry.
VML appoints Amy Winger as Chief Strategy Officer
, a newly-created role for the company.
Ulrich Tillmanns named Chairman of Ogilvy & Mather Germany
, with Martin Alles replacing him as Managing Director of Ogilvy & Mather Advertising Dusseldorf.
AKQA recognised as the most awarded creative agency
. The Creative Survey is an annual ranking of design consultancies across all sectors based on number of award wins.
’s Agency A-List to Watch
, the magazine’s choice of ten shops to look out for in 2014.
New Business Enquiries
Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction —
find out how
Culture Vulture sends out warning to brands
Findings from Mindshare’s annual
study suggest that consumers are falling out of love with brands. For example, in 2010, 66% of consumers agreed with the statement: “When I see or hear something interesting about a brand I like to pass it on,” compared with a mere 47% in 2013. The study also suggests that despite a continued infatuation with new technology and social media, many people think that the digital world makes life more complex and difficult to navigate.
TNS examines mobile purchasing decisions
TNS UK has released a study of UK smartphone users, identifying the relative importance of mobile networks, handsets and operating systems to consumer purchasing decisions, and what each of these three industries can do to drive brand loyalty. The report found that type of network was the main consideration when buying a mobile for 49% of customers, more than any other factor, followed by type of handset (30%).
Brands must reflect the many faces of the modern male
JWT London has unveiled a new report,
Masculinity & Modernity: Investigating the Men of Britain Today
. The study found that being married or in a committed relationship is more important to men (85%) than it is to women (79%), and expressing emotion, often depicted as a sign of male weakness, is now a source of pride for a majority of men (62%).
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
, MEC looks at how people are turning towards the notion of connected living, as wearable technology becomes increasingly commonplace.
WPP field marketing agencies Smollan and Always have released
8 Retail Trends in China
(available in both English and Chinese): their take on what brands and retailers should be looking out for in the Year of the Horse.
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