No. 177 - November 2013
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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WPPED Cream winners revealed
WPP has unveiled the winners of the annual WPPED Cream Awards. Now in their seventh year, the awards recognise the very best work produced by WPP companies around the world, across all marketing disciplines. Sir Martin Sorrell, CEO of WPP, said: “The WPPED Cream winners are a remarkable testimony to the talent in our companies. The sheer quantity of brilliant work, in all categories and from all regions, is astonishing. It’s what our clients came to us for; it’s why WPP exists; and it makes me extremely proud.”
Wunderman hires Lincoln Bjorkman as Global Chief Creative Officer
Lincoln Bjorkman has joined Wunderman as Global Chief Creative Officer, responsible for formulating and articulating the agency’s global creative strategy. Bjorkman, who moves from Publicis agency DigitasLBi, also becomes a member of Wunderman’s Executive Board. He will lead the agency’s Global Creative Council, formed last year to encourage creative conversation and cooperation throughout the business.
Q3 results beat analysts’ expectations
WPP has posted its third quarter trading update, reporting revenue growth of 7.4% in the three months to the end of September, well ahead of market forecasts. Growth was particularly strong in North America, the UK and Latin America, and functionally in advertising and media investment management, data investment management and healthcare communications.
Burson-Marsteller celebrates 60-year anniversary with promise to “Be More”
To mark its 60
anniversary Burson-Marsteller has launched “Burson-Marsteller, Being More”, a new global positioning that expresses the firm’s ambition to be the leading ideas-driven, results-oriented communications firm in the world, as well as its longstanding commitment to evidence-based communications. To support the fresh positioning, the firm has launched a new website at
Digital marketing agency VML expands into China with the acquisition of IM2.0
VML has continued its expansion in the Asia-Pacific region with the acquisition of IM2.0, one of China’s most successful digital marketing agencies. Established in 2008, IM2.0 provides a range of services, including online strategy, creative design, website development and maintenance, online campaigns, mobile application development and data analytics.
Kantar Worldpanel and IMRB in strategic tie-up
Kantar Worldpanel and leading Indian market research firm IMRB have formed a strategic partnership to run a joint consumer panel service across India. The new alliance, which combines the local market knowledge of IMRB with the international expertise and global perspective of Kantar, will deliver detailed insights into one of the world’s largest consumer markets.
Rockfish launches digital CRM practice
Full-service digital agency Rockfish has created a new digital customer relationship management (CRM) practice. The practice will work with brands to monetise big data by targeting customers with the right messages at the right time across devices.
Maxus appointed by L’Oréal
to run its media planning and buying account in the UK and Ireland.
Electronic security services provider ADT selects MediaCom
as its media agency of record, to enhance its existing media relationships and identify new market opportunities.
Colgate-Palmolive partners with Fabric Worldwide
, a WPP-backed technology company, to provide their global digital marketing platform. The platform will enable Colgate to better understand and engage with its consumers in real-time across all digital channels.
Bates CHI&Partners appointed by the National University of Singapore (NUS) Business School
as its first-ever global strategic branding agency of record.
Grey’s Tor Myhren promoted to Worldwide Chief Creative Officer
, replacing Tim Mellors who is retiring after 15 years with the agency.
Changes at the top of two of WPP’s branding agencies
as Landor appoints Lois Jacobs as CEO and
Simon Bolton takes her place as CEO of sister agency FITCH
. Bolton will retain his current responsibilities as Worldwide CEO of The Brand Union.
WPP appoints General Electric’s Charlene T Begley to its board
as a non-executive director.
Rebecca Moody joins Ogilvy & Mather Advertising
as UK Chief Strategy Officer.
Ogilvy & Mather UK triumphs at
’s BIG Awards
, winning five Golds and two Agency of the Year awards. In addition, OgilvyOne was honoured with an Agency of the Year award and the Arden Award.
New Business Enquiries
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BrandZ Top 50 Most Valuable Latin American Brands
Mexican beer brand Corona claimed top spot in the second annual
BrandZ Top 50 Most Valuable Latin American Brands
rankings, replacing Petrobras, the Brazilian energy giant, which topped the standings in 2012. Combining financial data with consumer opinions gathered from interviews with over 25,000 Latin American consumers, the
BrandZ Top 50
is the most robust ranking of Latin American brands available.
Making sense of payment proliferation
TNS UK has released
The Future of Payments
, a new study that outlines the difficulties consumers can experience when trying to negotiate competing payment methods, and considers how the payments industry can provide the level of control and certainty that people are seeking when paying for goods and services.
Best practices in shopper marketing
The Path to Purchase Institute and Geometry Global have announced the release of a new book,
Global Perspectives on Shopper Marketing
, which examines shopper marketing outside the United States in an effort to identify best practices and how these translate from continent to continent and country to country.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
Understanding how share of voice and market share relate to each other can help retailers make better sense of their numbers. For more, read
Make Your Market Share Add Up
Comcast recently announced a pioneering partnership between NBC Universal and Twitter, in an attempt to link the millions of Twitter users with television viewing. Could Twitter soon replace your remote control? Find out more, as
Twitter expands into TV
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