No. 173 - July 2013
e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights;
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WPP celebrates Cannes hat-trick
WPP has been named Holding Company of the Year for the third year running at the 2013 Cannes Lions International Festival of Creativity, following another record performance from its agencies.
Ogilvy & Mather became the first network ever to win more than 100 Lions as, in a repeat of 2012’s result, it was named Network of the Year. WPP companies from more than 40 countries won Lions, across all marketing disciplines. Ogilvy São Paulo was named Agency of the Year.
Sir Martin Sorrell, CEO of WPP, said: “WPP agencies have put in a stunning performance at this year’s festival, where the quality of work has been hugely impressive across the board.”
Separately, the Group has been ranked as the world’s Most Effective Holding Company by the Effie Index — for the second year in a row.
Geometry Global launches as world’s leading activation agency
G2, OgilvyAction and JWTAction have combined to form Geometry Global, the largest and geographically strongest activation agency in the world. Geometry will be an autonomous network within WPP, with headquarters in London and New York.
Atticus Award winners announced
The winners of WPP’s Atticus Awards, which honour original thinking in communications services and are open exclusively to professionals working in WPP companies, have been announced for 2013. The Grand Prix was awarded to Andrew Curry of The Futures Company, London, for his essay
Unlocking New Sources of Growth: How to Find New Value in New Places
First investment by WPP Ventures as Group takes stake in Muzy
WPP has taken a stake in Muzy, an early-stage microblogging service focused on mobile content creation. It is the first investment by Silicon Valley-based WPP Ventures, which explores early-stage investments in technology companies. The news follows the announcement that WPP has participated in the Series A funding of Fullscreen, a digital media company that offers innovative technology and premium services to content creators and to the world’s leading brands to develop their presence on YouTube.
VML buys majority share in digital marketing agency NATIVE
WPP’s global digital agency VML, part of the Young & Rubicam Group, has agreed to acquire a majority share in NATIVE, a leading South African digital marketing agency. Following the transaction, the agency will become NATIVE VML.
Hill+Knowlton Strategies acquires digital content creator Group SJR
Hill+Knowlton Strategies has acquired New York-based SJR Group, which develops and creates digital content to help marketers build effective brands and cultivate audiences.
Yahoo! and Millward Brown partner to measure brand impact of digital advertising across Asia
Yahoo! Asia Pacific and Millward Brown have announced a collaboration aimed at providing advertisers with a comprehensive view of online marketing effectiveness in general, and on Yahoo! properties, using Millward Brown’s AdIndex solution.
Nokia appoints JWT Worldwide
as its creative agency.
Maxus China wins digital account for major appliances brand Haier
including communications planning and buying, and digital creative work.
Bates CHI & Partners and JWT announce new joint venture
to house the HSBC Retail Banking and Wealth Management business in Asia.
Jupiter Drawing Room awarded Virgin design project
which will result in a new set of visual guidelines for the brand.
Burson-Marsteller appoints Amanda Pierce
as its new UK CEO.
Adrian Gonzalez named CEO of Millward Brown’s AMAP region
, bringing nearly 20 years of experience with the company to the role.
Wunderman ranked top global digital agency network
MEC UK named Agency of the Decade
at Media360’s Decade of Achievement Awards.
New Business Enquiries
Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction —
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GroupM report predicts steady UK advertising spending growth
This Year, Next Year: UK
report predicts advertising spending in measured media in the UK to increase 3.3% this year to reach a total of £13.5 billion ($20.5 billion) in 2013, up from £13.0 billion ($19.7 billion) in 2012. The study also estimates that UK ad spending in 2014 will increase 3.5% to £13.9 billion ($21.1 billion).
New study explores the role of value and rewards in mobile advertising
A study conducted by Millward Brown in partnership with SessionM demonstrates that reward-based mobile advertising improves brand engagement and loyalty with consumers.
Reciprocity, Rewards and Real Breakthrough: Exploring the Role of Value in Mobile Advertising
builds on Millward Brown’s biannual
study, which probes audiences’ attitudes towards advertising.
You just aren’t sustaining me!
American companies that claim to be “sustainable” or “green” aren’t inspiring flocks of consumers to pledge allegiance to their brand, according to a Young & Rubicam Group study conducted by Crowdverb and Civic Science.
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features:
Yes We Cannes
's Norm Johnston reports back from the Cannes Lions International Festival of Creativity on those smaller meetings staged in numerous hotel suites, penthouses and beach venues along the Croisette.
Luis Gallardo, Senior Strategist for
, has published a book that promotes a creative, holistic approach to business management —
Brands & Rousers
. In his book, Luis shares his expertise in the areas of global brand strategy, behavioural economics and collective leadership.
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