e.wire No. 169 - March 2013
www.wpp.com
WPP news bulletin


e.wire is WPP’s monthly public round-up of news and initiatives across the Group’s worldwide network. The following are edited highlights; view the full version here.




Stop Press



WPP announces record results

The Group has published its full-year results for 2012. WPP posted revenues of £10.4 billion, profit before tax of £1.1 billion and billings of over £44.4 billion. CEO Sir Martin Sorrell hailed a “record year”, while acknowledging that the difficult economic environment meant “we got there ugly”. Although WPP expects “another demanding year” in 2013, it said that “2014 looks a better prospect”.

Leading Canadian creative agency joins WPP

WPP has acquired john st., one of Canada’s top creative agencies. Founded in 2001 and based in Toronto, john st. has built an international reputation for innovation and creativity. The agency employs approximately 100 people, and clients include AstraZeneca, Kruger, ING Direct, Maple Leaf Foods and Tata.

Merger to create world’s largest activation agency

WPP’s wholly owned subsidiaries, OgilvyAction and G2, will come together in a joint venture to form the largest and most geographically complete activation agency in the world.

Wunderman reveals new global structure

Wunderman has restructured its offer for a new generation of marketers and their need for real-time consumer conversations.






New Offers





Ogilvy & Mather buys into South Africa’s Strike Media


Ogilvy & Mather has acquired a majority stake in Strike Media, the South African mobile marketing and technology agency. Strike delivers customised mobile strategy, campaigns, design and development services to clients across the financial, retail, consumer and telecommunications sectors.

Y&R acquires majority stake in Turkish creative digital agency

Y&R has acquired a majority shareholding in C-Section, a creative digital advertising agency based in Istanbul, Turkey. C-Section specialises in creating microsites, apps, digital campaigns and video production/virals for the Turkish market. The agency employs approximately 40 people and clients include Coca-Cola, Vodafone and TEB BNP Paribas.

MediaCom Worldwide launches response division

MediaCom Reponse will be the name of one of the largest direct engagement practices in the industry. The move reflects pervasive shifts in both consumer behaviour and global marketing strategy.




New Business



Lionsgate selects Mindshare as its media planning and buying agency of record.

Grey Group MENA appointed by Ferrero, one of the largest manufacturers of chocolates and confectionaries in the world.




People



TNS recruits Ernst & Young partner Richard Ingleton as its new global CEO.

Ogilvy & Mather appoints Carla Hendra Vice Chairman of its Worldwide Board and adds 12 new members from around the world.

Paulina Parra becomes CEO of MediaCom Colombia, and will lead MediaCom’s development in the Andean region.

Ogilvy & Mather Advertising Beijing names Juggi Ramakrishnan as Executive Creative Director.




Awards



Mindshare named Media Agency of the Year and Media Network of the Year at the MENA Cristal Festival in Lebanon, while JWT MENA wins Advertising Network of the Year.

Samsonite’s Heaven and Hell from JWT Shanghai is the most-awarded print ad for the second year running. The work is now the most-awarded print ad in the history of The Gunn Report.

The Dubai Lynx International Festival of Creativity honours Roy Haddad, Director of WPP MENA, with the Advertising Person of 2013 Award.

Cohn & Wolfe named PR Agency of the Year at the 14th annual PRWeek Awards ceremony in New York.




New Business Enquiries



Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction — find out how.

Insights


Three quarters of shoppers unlikely to be persuaded by low-price messages

Three quarters of shoppers unlikely to be persuaded by low-price messages

New research from Kantar Media into FMCG purchasing habits reveals the gap between the motivations of shoppers and the marketing focus of brands and retailers.



New report by The Futures Company identifies long-term squeeze on growth

New report by The Futures Company identifies long-term squeeze on growth

The world’s richer economies, including the US and the UK, can expect a decade or more of low growth, according to a new Future Perspectives report by The Futures Company.



Holiday attitudes 2013

Holiday attitudes 2013

TNS reveals the changing holiday patterns of British travellers in a new report.



WPP Reading Room

WPP Reading Room

Find the latest and best published thinking from Group professionals in WPP’s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.

Some recent features:
  • MEC reviews Facebook’s new News Feed design, which will impact the visual and navigational experience on the platform.

  • The answer to brands asking "why motorsports?" is provided by motorsports marketing agency JMI in 2012 Review.




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