No. 164 - October 2012
e.wire is WPP’s monthly public bulletin of news and initiatives across the Group’s worldwide network. The following are edited highlights;
view the full version here
Behavioural economics and dancing robots - Stream 2012
From the future of data and the application of behavioural economics in marketing to dancing robots and the world´s first full-length feature film shot on a mobile phone - WPP´s Stream un-conference (named by Wired magazine as one of the world´s best tech events) had it all. Get a taste of this unique event on
WPP Stream YouTube channel
Golden Weeks: China´s shopping phenomenon
A new report produced by a team of WPP companies,
The Chinese Golden Weeks In Fast Growth Cities
, reveals fresh understanding of consumer attitudes and behaviour during the holiday shopping frenzy. Original research undertaken specifically for the report includes ethnographic research from Added Value and quantitative findings from Millward Brown. The study was informed by WPP´s BrandZ™, the world´s largest source of brand equity knowledge, together with insights from CNRS-TGI, Hill+Knowlton Strategies, Kantar Worldpanel, Millward Brown, Mindshare and OgilvyAction.
Ambidextrous brains required
Applications for WPP´s coveted
2013 Marketing Fellowships
are now open.
AKQA opens new innovation centres in the US
The leading digital agency is opening two new offices in Atlanta, Georgia and Portland, Oregon. With the additional presence in Atlanta and Portland, AKQA now has five locations in North America and ten offices globally.
Xaxis debuts ad buying and analytics solution with support for Facebook® Exchange
Xaxis, one of the world´s largest audience buying companies, has launched its Social Analytics Suite supporting Facebook Exchange (FBX), Facebook´s recently launched real-time bidding system. Fully integrated into the FBX platform, the solution provides advertisers with the opportunity to buy Facebook display inventory, enabling seamless coordination between their Facebook ad buys and the rest of their digital media spend.
Ogilvy & Mather transforms healthcare offering
Ogilvy & Mather has announced the completion of a fully integrated, 360-degree healthcare offering, connecting Ogilvy PR´s healthcare practice with Ogilvy & Mather´s global healthcare marketing communications group, Ogilvy CommonHealth Worldwide, to better serve the complex needs of clients in the healthcare space.
Smithfield, a $13 billion global food company, consolidates its media business for all of its brands with Mindshare
. The business will be managed by the agency´s Chicago office.
Cohn & Wolfe appointed to represent four clients in India
since launching in the region just three months ago.
Ogilvy Group Belgium selected by the European Parliament
as strategic and creative agency in preparation for the 2014 European Elections.
JWT restructures its leadership team in Asia
to reflect the region's growing global importance.
Federico de Nardis named CEO of Maxus Europe, Middle East & Africa
, retaining his duties as CEO of Maxus Italy.
Chris Jones joins Wunderman China Group
as Executive Creative Director for China.
MEC Singapore named Media Agency of the Year at the
Singapore Media Awards
MediaCom wins four gongs at the
M&M Global Awards
, including the Campaign of the Year grand prix.
Mindshare India wins Media Agency of the Year for the fifth year running at
Ogilvy & Mather Asia Pacific and JWT Asia Pacific pick up two grand prix apiece at
Spikes Asia 2012
POSSIBLE and VML named Outstanding Website Developers at the
. Landor´s website, developed by VML, picked up five awards while WPP´s website headed the Advertising category.
WPP´s sustainability reporting recognised with a gong for strategic communications at the
IVCA Clarion Awards
, the leading awards for corporate social responsibility.
New Business Enquiries
Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction -
find out how
GroupM forecasts 13.4% ad spending increase for China in 2012
Despite uncertain outlooks in both the Eurozone and the US, GroupM projects that measured media advertising spending in China will increase by 13.4% compared to 2011 to reach RMB 394 billion. The forecast was made in GroupM´s
This Year, Next Year: China Media Forecasts
report. The study is part of GroupM´s media and marketing forecasting series drawn from data supplied by WPP´s worldwide resources.
Landor unveils latest Breakaway Brands study
According to Landor´s
study published by Forbes, Facebook has been leading the pack as the most relevant and differentiated brand. Landor´s annual study provides a unique look at brands that have exhibited sustained, quantifiable increases in brand strength over a three-year period.
Kantar Retail´s Breakthrough Insights app now in the iTunes store
This complimentary iPad app is a showcase for Kantar Retail´s global thought leadership and a chance for clients to interact with insights in a fun and engaging way.
Download it here
WPP Reading Room
Find the latest and best published thinking from Group professionals in WPP´s popular Reading Room: groundbreaking articles, research, books, videos, blogs and more.
Some recent features include:
The Joy Of Shopping: It´s All In The Mind
, who outline a new model for success in an increasingly splintered retail world.
Winners & losers along the digital path to purchase
advise that brand owners need to take the right approach to ensure that their digital strategy doesn´t distract from sales.
on Twitter for the latest news, insights, research and much more from WPP marketing professionals across the world.
Additionally, you can subscribe to our
channel, like our
page, join our
circle, and add the WPP
to your iGoogle page.
And don´t forget you can also add our
to your news reader.
© WPP 2012 |
Contact the editor