e.wire No. 158 - April 2012
WPP news bulletin

e.wire is WPP’s monthly public bulletin of news and initiatives across the Group’s worldwide network. The following are edited highlights; view the full version here.


Stop Press

Burson-Marsteller acquires US advocacy firm Crowdverb

Burson-Marsteller has acquired the assets of Crowdverb, a start-up company based in Seattle, Washington, with an office in Austin, Texas. Crowdverb specializes in using an intensely data-driven approach to provide cost-effective, highly scalable activist mobilization around issues and legislation, to manage brand reputations and promote products. The firm will be aligned with Direct Impact, a leading grassroots advocacy firm that is also part of Burson-Marsteller.

Possible Worldwide to acquire Hungarian digital agency Carnation

Possible Worldwidehas agreed to acquire all of the shares in Carnation Internet Tanácsadó Zrt in Hungary (Carnation). Founded in 1997 and headquartered in Budapest, Carnation is a full-service digital marketing services agency with additional offices in Serbia, Austria and Romania, servicing a variety of clients throughout the Central and Eastern Europe region. The agency employs more than 75 people and major clients include Coca-Cola, MTV, Procter & Gamble and Telenor.

WPP takes stake in multinational retail marketing agency, Barrows

WPP has acquired a 35% interest in Barrows, specialists in retail marketing solutions in fast-growing markets. Barrows provides a diverse range of services – including retail strategy, shopper insight, design, manufacturing capabilities and innovative products - to blue chip clients in the fmcg sector. Established in 1995, Barrows has offices in Brazil, South Africa, the UK and will shortly be opening in Singapore.

WPP acquires EffectiveUI in Denver, Colorado

WPP has acquired all the assets of EffectiveUI, a leading user experience agency that designs and develops custom web, mobile, desktop and touch-enabled applications. Founded in 2005, EffectiveUI is based in Denver, Colorado with an additional office in Rochester, New York and employs 100 people.

New Offers

JWT to acquire stake in Converge Technologies in Pakistan

JWT has agreed to acquire a minority stake in Converge Technologies, one of the fastest-growing digital agencies in Pakistan, subject to regulatory approvals. Founded in 2007, Converge is based in Karachi and employs 90 people. Clients include Unilever, PTCL, Mobilink, HP, Bank Alfalah, Nokia and Pakistan State Oil. Converge offers a wide spectrum of services, including digital media strategy, social media planning and management, platform, content, technology enablement, game and app development, mobility campaign planning and execution.

Burson-Marsteller to launch joint venture in Vietnam

Burson-Marsteller to launch Burson-Marsteller Vietnam, subject to obtaining regulatory approvals. B-M will take a majority stake in the joint venture with local partner Chu Thi Co, a leader in Vietnam´s content industry and creator of Vietnam´s first-ever daily talk shows airing on official government national television channels. Chu Thi Co founder, Ms. Chu Thi Hong Anh, has been associated with WPP since 1995, and has served as Chairwoman of JWT and Mindshare in Vietnam.

New Business

Iconic UK Premier Food brands OXO and Mr Kipling return to JWT London.

Robomaid Australia names Wunderman its strategic advertising and marketing partner.


T Peng appointed Chairman and Chief Executive Officer of Grey Group China.

GroupM China´s Bessie Lee named one of China´s Top Business Women of the Year.


Ogilvy & Mather and Cohn & Wolfe both named one of the ‘Best Places to Work in Marketing & Media´ by Advertising Age.

MediaCom Australia named Agency of the Year and Network of the Year at the AdNews Awards.

New Business Enquiries

Are you looking for an advertising or marketing services partner? WPP can help point you in the right direction - find out how.


TNS launches TAPPs, the world´s first real-time analysis of the car-buying process

TNS launches TAPPs, the world´s first real-time analysis of the car-buying process

TAPPS, The Automotive Path to Purchase Study, is a powerful new approach designed by TNS to understand the multitude of factors that influence the car-buying process. Unlike traditional studies which collect consumer information retrospectively, TAPPS is the first interactive, online study to measure in real time the actual sequence of events in the buying process over a period of four to six months across all touch points, both offline and online. TAPPS provides car manufacturers with precise recommendations on how to grow their business by reaching potential customers throughout their journey to purchase

The findings of the first TAPPS conducted in China between August 2011 – January 2012 were unveiled in March, while reports from other markets are due in February 2013.

JWT identifies 15 ways mobile will change our lives

JWT identifies 15 ways mobile will change our lives

JWT´s 15 Ways Mobile Will Change Our Lives outlines key takeaways based on the hundreds of panels, keynotes and exhibitors from Mobile World Congress, providing real-world examples to illustrate the ideas, which include: ‘Everything is Smart´, ‘Mobile Device as Wellness Guru´, ‘Friction-free Purchasing´ and ‘Hyper-Personalisation´.

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