Changi Airport Group appoints Ogilvy & Mather Singapore
26 January, 2018
Changi Airport Group appoints Ogilvy & Mather Singapore as Creative & Digital Agency of Record
— Ogilvy & Mather Singapore today announced that it has been appointed as the Creative and Digital Agency of Record (AOR) for Changi Airport Group (CAG), following a competitive pitch launched in August 2017.
The appointment will see Ogilvy responsible for strategic planning and creative services for CAG, which includes the implementation of brand and digital marketing campaigns, innovative promotional platforms and re-design of airport websites and digital assets. Ogilvy will also be tasked to conceptualize and execute integrated marketing and communications campaigns to launch Jewel Changi Airport, the highly-anticipated lifestyle destination situated in the heart of Singapore’s much celebrated Changi Airport which has been named Best Airport in the World by Skytrax for five consecutive years.
Kelvin Ng, Director, Corporate and Marketing Communications, Changi Airport Group, said, “Ogilvy’s strong expertise and integration in the areas of creative, digital, customer experience and technology, coupled with a winning strategic approach was very compelling. The aim is to build on our track record of delivering personalized, delightful, efficient and innovative experiences to travelers. We look forward to this partnership with Ogilvy to push boundaries as we continue to enhance the travel experience for our visitors from Singapore and beyond.”
Chris Riley, Group Chairman, Ogilvy & Mather Singapore said, “We are honored to embark on this innovation journey with Changi Airport Group. Our team of proud Singaporeans and residents are committed to bringing to life CAG’s bold and innovative vision as the world’s premier air hub. This win affirms our steadfast belief in the value of a strategic brand leadership position and the importance of continuous innovation to make brands matter with audiences. Ogilvy will take every opportunity to continue to build the Changi Airport brand and enhance all aspects of the customer experience through a series of activations that will offer first-class experiences that delight and inspire travelers at the world’s best airport.”
About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016; and Adweek's Global Agency of the Year in 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvy.com
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