Cognifide wins first ever VOCalis Customer Satisfaction Award
24 January, 2018
Digital Clarity Group recognises excellence following extensive Voice of the Customer survey
— Digital Clarity Group, Inc. (DCG), the US based research and advisory firm has today announced that WPP digital agency Cognifide has received a 2018 VOCalis Award of Excellence in implementing Adobe Experience Manager. This is the first award that DCG has presented as part of its unique VOCalis customer satisfaction program, singling out Cognifide as the best-rated Adobe Experience Manager implementation partner globally.
DCG helps organisations deliver world-class customer experience through partnerships with best-fit technology vendors and digital partners. VOCalis is DCG’s Voice of the Customer assessment program that uses customer feedback to bring transparency to the performance of digital agencies and systems integrators. The VOCalis methodology captures companies’ experiences with agencies like Cognifide, aggregates customer input, and uses proprietary scoring algorithms to rate them on performance with specific vendor products. To date, VOCalis has captured feedback on more than 40 agencies from senior leaders of hundreds of customers with Adobe Experience Manager projects across the globe.
Cognifide works with some of the world’s leading businesses to deliver exceptional customer experience. The consultancy is part of the WPP Adobe Alliance and works closely with agencies such as Wunderman, Possible, Salmon, Acceleration and GTB.
Cognifide CEO, Miro Walker said, “The VOCalis Award is a huge deal for us because it comes from our customers. We’re particularly proud that we were scored so highly for our empathy and understanding of their needs. Successful implementation can only be achieved with a clear understanding of business drivers and goals and it’s good to hear that our customers think that’s what makes Cognifide stand out from the crowd. It’s also great to know that they recognise our ability to deliver our best for every customer, every time.”
DCG’s CEO, Scott Liewehr commented, “We’re delighted to present our first VOCalis award to Cognifide, thereby acknowledging the firm’s excellence in implementing a leading platform for experience management. The award serves not only as a symbol of DCG’s confidence in Cognifide, but also as a seal of approval from their recent customers. As we work to help customers make informed decisions about digital partners every day, we are proud to recommend Cognifide based on their excellent body of work with Adobe Experience Manager.”
According to the research conducted by DCG, 73% of Cognifide customers rated the firm’s overall performance on completed projects as very good or outstanding. This incidence is 2.8 times higher than the average for other Adobe Global Alliance and Premier Partners. No customers indicated dissatisfaction with the agency’s service or performance – a remarkable achievement that separates Cognifide from its competitors.
Headquartered in London, Cognifide is a WPP marketing technology consultancy that works with some of the world’s leading businesses to deliver exceptional customer experiences. Our technical and transformational expertise puts marketers in control, helping them to get to market faster, improve marketing execution, innovate and be more efficient. Cognifide is an Adobe Experience Manager Specialised Partner and has been recognised, as part of the WPP Adobe Alliance, as Adobe’s Global Digital Experience Cloud Solution Partner of the Year for 2017.
Josie Klafkowska, Head of Brand and Communication
+44 (0)7968 494 509
About Digital Clarity Group
Digital Clarity Group is a research and advisory firm that helps organisations deliver world-class customer experience through high-performance partnerships. DCG enables client success by bringing unprecedented transparency to selecting, engaging, and optimising relationships with digital partners and technology vendors. Its guidance draws on its proprietary data about agency and integrator partner performance, on its deep experience with vendor and digital partner selections, and on its roles as industry analysts covering technologies for managing customer experiences. DCG delivers on its mission through its VOCalis customer satisfaction assessment program, its vendor and digital partner selection services, and Partner Finder, a free service that enables buyers to create short lists of qualified digital partners based on key criteria.
Mary Laplante, Vice President Client Services and Marketing