Prism sharpens focus on audience engagement in Sport & Entertainment
26 October, 2017
— Prism has appointed a new management team and is reshaping its offering as a leading, brand-centric, sport and entertainment agency with a sharp focus on helping brands engage audiences in those arenas.
Dominic Grainger, CEO of the WPP Sports Practice, is appointed Prism Chairman. Jamie Copas, Global Client Leader of Team Aston Martin, will take the role of Group General Manager. They both continue in their existing roles.
“We believe there is now a real opportunity to shout about why Prism is the best choice for brands invested in the world of sport and entertainment. With over 25 years’ experience, we are experts in engaging audiences whether that be through digital, print, broadcast or experiential,” said Copas.
Reflecting the convergence of the worlds of sport and entertainment, how audiences engage with them and how brands can profit, Prism’s new positioning emphasises five key capabilities:
- Strategy, Insight and Analytics
- Partnership Negotiation and Management
- Planning and Creative
- Brand Content and Communications
- Brand Experiences and Events
“Prism’s new management team, led by Jamie, brings a wealth of knowledge which will create greater value for our clients than ever before. Prism’s refocused offering as a leading brand engagement agency in sport and entertainment will also have the ability to draw upon other WPP capabilities as required”, Grainger said.
Prism’s new positioning complements the award-winning work on existing clients such as Aston Martin, as well as the recent win from Fast & Furious Live. Its rich client roster also includes Subway, INFINITI, Avon, Tata Consultancy Services, Ford, IHG and Mazda.
Copas said, “It is an exciting time at Prism. Our new positioning and team culture are real competitive advantages for brands looking to truly engage with audiences in sport and entertainment. We are a high energy business and enjoy collaborating with clients and agency teams to drive high returns on investment for our brands.”