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30 Effies for Y&R Latam

27 November, 2017

Agency of the Year, 2 Grand Effie, Gold, Silver and Bronze: A 2017 full of shine

Effie Awards has celebrated Y&R’s work in Latin America.

In its 2017 edition, the festival created by the American Marketing Association in New York to distinguish effective advertising, emphatically recognized our agency throughout the region.

Y&R Chile, Perú, Brasil, Uruguay, Argentina and Mexico have picked up a total of 7 Gold Effie Awards, 10 Silver and 11 Bronze, for their work for clients such as Telefónica - Movistar, Danone, Arcor, Bimbo, Backus, Unimarc, BIC, Ministerio de Turismo de Uruguay, Banco de Chile, Alto Palermo Shopping, Diario Olé, Grupo Petrópolis, Banco de Seguros del Estado and Special Olympics.

Amongst so much success, Chile’s performance stands out where, in addition to obtaining  nine statuettes, it was recognized as "Agency of the Year"; while our regional client Movistar was named "Announcer of the Year", collecting two gold Effies in the categories "Sustained success" and "Launches", plus three more silver in the categories "Engagement - Loyalty", "Institutional - Corporate "and" Products ".

A special mention, on the other hand, goes to Peru and Brazil that, apart from other mentions, obtained the Grand Effie Award: in the first instance for their “De vuelta al barrio” campaign for Backus and secondly, for “BIC lapis preto: o segredo” for BIC.

John Lynn, CEO and Regional Director Y&R/VML Latam commented, “We are extremely pleased by the performance of each and every one of our Latin American offices. All awards are important but the Effie bestows them a special flavor: making the most of our comprehensive task considering, not only our strategic capacity and creativity, but also results for our clients.

It is with immense pride that we form part of this great team and lead a network that gathers so much talent, enthusiasm, professionalism and originality. As I always say: this profession, our profession, is the most beautiful in the world. If, on top of that, we can effectively pass on our passion, then we are doing things well. Let's keep going forward! Confirming Latin America as a benchmark for global creativity”.

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