Dulsco pitch won by consortium of WPP companies led by J. Walter Thompson
9 May, 2017
— Dulsco has appointed a consortium of eight WPP companies, led by J. Walter Thompson, for a complete brand revamp.
The more than 80-year-old Dubai based and founded company, with over 12,000 employees that operates across HR Solutions and Waste Management, has set new and aggressive growth targets. To help deliver on their business ambitions they recognise the importance of the brand. The WPP consortium will develop and roll out a new positioning and brand architecture across a wide range of stakeholders, internally and externally. Kantar, Brand Union, Mirum, NewsLab, J. Walter Thompson Inside, Hill + Knowlton and Mindshare are all part of the team tasked with the assignment.
Dulsco selected the power of a fully integrated and centrally managed WPP offering, after talking to a mix of local and international agencies. The team demonstrated a clear understanding of their business and its challenges and structured a bespoke team of specialists to help deliver on their ambition.
“We have found in WPP an ideal communication partner to help us accomplish our mission,” said David Stockton, Dulsco’s Managing Director. “Their passion for our strategic objectives was evident throughout the pitch process and we are confident that the international pedigree of the eight individual agencies, combined with their established local knowledge, makes them a strong choice moving forward.”
“I am very excited to work with a company that’s part of the fabric of the UAE. Structuring a bespoke solution to help deliver on the brand challenges and their massive business ambitions made us tap into a wide range of expertise across WPP companies in MENA which we manage centrally (a trend we see growing in the region).” Michiel Hofstee, J. Walter Thompson Company.
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About J. Walter Thompson Company
J. Walter Thompson Company was founded in 1864 and has been making pioneering solutions that build enduring brands and business for more than 150 years. Today the company has evolved to include several global networks including J. Walter Thompson Worldwide
. In the Middle East and Africa, J. Walter Thompson is one of the leading communication agencies in the region with 27 offices in 24 markets. The MEA region is structured to deliver communication based business solutions across all channels needed to successfully deliver the marketing plan. For more information, please visit us www.jwt.com/mea
and follow us @jwtmea
About J. Walter Thompson Inside
J. Walter Thompson Inside - part of the J. Walter Thompson Company Worldwide - is a full-service agency creating pioneering ideas in employer branding, employee communications and recruitment advertising for the world’s leading companies. Not just a concept, it drives ROI. Engagement is proven, measurable and tangible by engaging employees to deliver innovative solutions that change the world.
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. (H+K) is an international communications consultancy, providing services to local, multinational and global clients. The consultancy has 87 offices in 49 countries, including operations covering the Middle East and North Africa. H+K is part of WPP, one of the world's largest communications services groups.
Kantar is one of the world’s leading data, insight and consultancy companies. Working together across the whole spectrum of research and consulting disciplines, its specialist brands, employing 30,000 people, provide inspirational insights and business strategies for clients in 100 countries. Kantar is part of WPP and its services are employed by over half of the Fortune Top 500 companies. For further information, please visit us at www.kantar.com
Mindshare is a global media agency network with billings in excess of US$34.5 billion (source: RECMA). The network consists of more than 7,000 employees, in 116 offices across 86 countries spread throughout North America, Latin America, Europe, Middle East, Africa and Asia Pacific. Each office is dedicated to forging competitive marketing advantage for businesses and their brands based on the values of speed, teamwork and provocation. Mindshare is part of GroupM, which oversees the media investment management sector for WPP, the world’s leading communications services group.
Mirum is a global digital agency that creates experiences people want and businesses need. Named a Visionary in the 2016 & 2017 Gartner Magic Quadrants, Mirum helps guide brands in business transformation, experience design, and commerce activation. The agency operates in 20 countries, with more than 46 offices and 2,400 professionals. Mirum partners with blue chip clients like Airtel, Capitec Bank, Distell, DStv, Google, Kellogg’s, HSBC, Qualcomm, Mazda, Visa, McDonald’s, Microsoft, Old Mutual, PepsiCo, Unilever, Woolworths and Investec. Mirum is part of the J. Walter Thompson Company and WPP Network.
NewsLab™ - part of the J. Walter Thompson Company in the Middle East and North Africa – is an always on digital agency with social paltforms at its heart. A lean dedicated setup, NewsLab™ was created to grow communities through developing micro insights, micro ideas and micro social content without the barriers of process.
About The Brand Union
The Brand Union is a leading WPP-owned global brand agency with over 500 people in 23 locations, serving every major market. Brand Union has deep expertise in strategy, design, interaction, brand management, and employee engagement. We exist to ensure that the entire experience of a brand – from the biggest of launches to the tiniest of online interactions – is both Brilliantly Designed and Beautifully Connected.