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Wunderman appoints new regional Head of Data & Analytics

14 March, 2017

Thomas Brauch

SINGAPORE — Wunderman, a leading global digital agency, today announced the appointment of Thomas Brauch as Head of Data & Analytics for the Asia Pacific region. Based in Singapore, Brauch, who has had a successful career bridging the gap between creativity and data, will report to Caspar Schlickum, CEO of Wunderman Asia Pacific.
Brauch brings more than 20 years of experience working in CRM, advanced customer and campaign analytics, media allocation and risk & pricing programs. With extensive knowledge of marketing and analytics, Brauch is expert at helping brands achieve better results by translating data into insights that ultimately deliver better experiences to their consumers. Most recently, Brauch was Senior Vice President overseeing digital analytics and data strategy for Wunderman’s Insurance, Banking and Wealth Management solutions across North America.

Prior to joining Wunderman, Brauch worked at Merkle, Oracle, Bank of America, Esurance and Allianz, where he held a variety of senior analytics roles and lead projects for Fortune 500 clients in both the B2C and B2B space.

Caspar Schlickum, CEO of Wunderman Asia Pacific said, “Thomas joins the APAC business of Wunderman at the perfect time and his appointment is part of our ongoing commitment to provide the data strategy,  analytical rigor and statistical expertise that our clients demand. He will play a key role in delivering digital solutions that drive measurable business results for our clients.”

Yannis Kotziaqkiaouridis, Global Chief Analytics Officer at Wunderman said, “Our global data and analytics capabilities are consistently delivering results to our clients by helping them create the experiences that inspire their consumers to take an action. Thomas’ tenure at Wunderman and background working across global businesses will enable him to have an immediate positive impact on our clients in the region.”

Thomas Brauch said, “I’m excited to be returning to APAC, and in particular to the challenge of delivering a world-class data & analytics offering to our many clients. We have a strong team in place that is doing outstanding work every day, and I look forward to working with them to further develop and augment our capabilities in this critical area.”

About Wunderman  
Wunderman is Creatively Driven. Data Inspired. A leading global digital agency, Wunderman combines creativity and data into work that inspires people to take action and delivers results for brands. In 2015, industry analysts named Wunderman a leader in marketing database operations as well as a strong performer in customer engagement strategy. Headquartered in New York, the agency brings together 7,000 creatives, data scientists, strategists and technologists in 175 offices in 60 markets. Wunderman is a WPP company (NASDAQ: WPPGY). For more information, please visit and follow us @Wunderman.
Martina Suess
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