MEC and Maxus announce NewCo Thailand leadership
30 June, 2017
— Tim Castree, Global CEO of MEC and GroupM’s ‘NewCo’ today announced that Christina Vacharanetr will take on the role of Managing Director of the newly combined MEC and Maxus 'NewCo' agency in Thailand when it launches in January 2018.
Christina has been Managing Director for MEC since 2015, after four years working as Managing Director for Maxus.
The role becomes effective in January 2018.
Tim Castree, CEO of MEC and NewCo commented: “We’re merging Maxus and MEC to form a brand new billion dollar revenue media content and technology agency, dubbed ‘NewCo’ for now. With such ambition, comes a need for brilliant talent to lead and inspire, and so today’s news is very exciting for us. Under Christina’s leadership, I am confident that we have the right team in place to truly blend the best of MEC and Maxus and make NewCo Thailand a formidable future-facing agency.”
Christina Vacharanetr led Maxus between 2011 and 2014 and became Managing Director for MEC in 2015. She has vast knowledge of advertising and communication as well as the experience of having handled many major accounts for more than 21 years in media and communications. This includes global brands such as Colgate, L’Oréal, Mercedes Benz, Danone, Unilever, Ford, Rolex, Unicharm, Amway, Pepsi and local brands such as, TMB Bank, The Minor Food Group, Nokscoot and Muang Thai Life Assurance.
GroupM recently announced that MEC and Maxus will be merging to form a powerful new billion-dollar revenue, global media, content and technology agency. The merger will officially come into effect from January 2018; until then MEC and Maxus continue to operate as separate agency brands.
About Maxus Global
is a global network of local media agencies that embraces technology and innovation to deliver tangible business benefits for clients.
Maxus has a clear vision: to lead clients into change and the brilliant opportunity that change creates. Maxus delivers meaningful business results through a mix of smart organic growth and by strengthening and expanding its specialist services. Clients include NBCU, L’Oréal, Church & Dwight, BT and Huawei. Maxus is part of GroupM, the world’s largest media investment management group, responsible for nearly one-third of all media investment worldwide and serving as parent company for all of WPP’s media agencies. Founded in 2008, Maxus employs around 3,000 people across 55 countries in 70 offices and has consistently been the world’s fastest growing media network across the last six years, according to RECMA.
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
Head of Marketing and Development, GroupM Thailand
(66)81 572 2222
Marketing and Development Manager, GroupM Thailand
(66)81 585 3336