WPP's Data Alliance & Crossix Solutions announce U.S. partnership
1 June, 2017
Agreement enables WPP companies to leverage Crossix’s healthcare data and analytics platform for audience insights, media and creative planning, measurement and optimization
— WPP’s Data Alliance
and Crossix Solutions
today announced a U.S. partnership by which WPP operating companies can leverage the best-in-class suite of rich healthcare data and analytics solutions from Crossix for audience segmentation and insights, creative and media planning, campaign measurement and cross-channel optimization.
Driven by a shared commitment to innovation and the ability to leverage their respective data assets and technology in unique ways, the relationship also supports the WPP Health & Wellness strategic agenda by providing WPP companies more efficient access to healthcare data insights and solutions.
Crossix’s Distributed Data Network (DDN) technology and patented methodology connects health and non-health data, and continually drives new insights about clinicians and patients. By leveraging Crossix products and data, WPP’s agencies are uniquely positioned to expand their understanding and reach to high-value health audiences and optimize campaign performance to drive optimal health behaviors.
"This partnership uncovers meaningful human insights that help us accelerate better health outcomes,” said Destry Sulkes, MD, Chief Data Officer, WPP Health & Wellness.
“Leveraging Crossix's capabilities creates new understanding of complex patient-clinician interactions, and powers more impactful and targeted communications.”
“We are thrilled to partner with WPP companies to accelerate the growth of data-driven strategy and planning across the healthcare and media landscapes,” said Asaf Evenhaim, CEO and Co-founder, Crossix. “Our collaboration empowers WPP agencies to optimize client initiatives more efficiently, while driving unparalleled innovation across the industry.”
“Crossix provides complementary healthcare solutions, empowering WPP operating companies to provide incremental value to our clients across the advertising life cycle,” said Anas Ghazi, CEO, WPP’s Data Alliance.
About WPP’s Data Alliance
The Data Alliance is a WPP company that supports the Group's data business by enhancing access to data and data-driven marketing applications. The Data Alliance leverages a global network of expert leaders from across WPP in data investment management, analytics, CRM, media, and digital to prioritize what data is secured and how it is used. In support of operating companies, Data Alliance assists in internal and external data partnerships and connects WPP’s centers of excellence to address client data opportunities. For more information, visit www.dataalliance.com
Crossix empowers healthcare companies and companies that care about health to plan, measure and optimize their marketing and communication initiatives. Fueled by its Distributed Data Network (DDN) technology and the industry’s most comprehensive set of health and non-health data, which encompasses more than 250 million U.S. consumers, Crossix analytics inform strategic decisions, maximize business results, and drive improved patient outcomes. Crossix connects Rx, OTC, CPG, clinical, medical claims, hospital, consumer and media data with best-in-class privacy safeguards far exceeding HIPAA requirements. Through an unrivaled commitment to innovation and its first-of-their-kind partnerships, Crossix offers an expansive suite of audience and media optimization solutions across programmatic advertising, addressable TV, mobile marketing, search, Point of Care, and beyond. Founded in 2004, Crossix is headquartered in New York City. For more information, visit www.crossix.com
WPP’s Data Alliance: