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Maxus appoints Alex Debenham-Burton as new head of video

30 January, 2017

Alex Debenham-Burton

LONDON — Maxus UK has today announced the appointment of Alex Debenham-Burton as its new head of video.

Debenham-Burton joins from MediaCom where he was head of media buying. Burton joined MediaCom in 1999 and has worked across clients such as Sky, Coca Cola, Direct Line Group and Allianz.

In 2009 Debenham-Burton was appointed Group Investment Director, running one of three investment groups before being appointed head of the buying and commercial arm of MediaCom's Investment floor in 2012. As head of media buying, he was responsible for 50 staff across all media buying disciplines both on and offline.

In his new role at Maxus, Debenham-Burton will be responsible for Maxus’ video offering and investment across the agency. He will be working across all the Maxus client teams and managing a team of 30 people.

Debenham-Burton will report into Maxus managing partner John Maloney.

Maloney said: “Alex brings a wealth of experience with him from both an investment and client side perspective. He has worked with a huge number of blue chip companies and has managed hugely successful teams. His expertise and knowledge will be invaluable as Maxus continues to offer the best-in-class solutions.”

Debenham-Burton added: “Maxus is an ambitious, agile and innovative agency which has placed video at the heart of its industry-leading marketing solutions. I am looking forward to helping Maxus continue to lead change both within the agency and for its clients.

About Maxus UK
Maxus UK was founded in 2008 with just 30 employees, and today has over 250 staff. It is now a top ten UK agency, billing upwards of £400 million.

Maxus UK clients include L’Oréal, BT, Barclays, Fiat Group, Associated British Foods, npower and Avis Budget. It was named Agency of the Year at the 2014 Media Week Awards and was listed in the Sunday Times Best Company to Work for ranking the first time in 2016.

Maxus UK has pledged its commitment to the IPA’s Make The Leap campaign, supporting four diversity and equality goals, including aiming for 40% representation of women in senior management roles by 2020.

Maxus UK is part of the Maxus Global network, which employs over 3,000 people across 55 countries in 70 agencies worldwide and works for some of the world’s most well-known advertisers. For more information, visit and @maxuslondon

Maxus is part of GroupM, the world’s largest media investment management group, responsible for nearly one-third of all media investment worldwide and serving as parent company for all of WPP’s media agencies.

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