MEC APAC announces new leadership team
9 January, 2017
The agency will secure growth with new MD of MEC Singapore and APAC Chief Client Officer
, has announced Allison Coley as the new Managing Director of MEC Singapore and MEC Global Solutions Asia Pacific. Connie Chan has been named as the region’s first Chief Client Officer.
Allison will lead the integrated MEC Singapore and Global Solutions businesses, 100 people in total, driving best-in-class client work, managing the great talent in the agency and driving new business growth.
As Chief Client Officer for MEC APAC, Connie will develop and implement strong client-centric solutions for all key regional clients in the region and drive the client leadership community of the agency.
Moving into 2017, the agency will continue to focus on the delivery of excellent marketing solutions for its clients. With that in mind, the arrival of one of the agency’s most client-centric leaders, along with the re-focus of a long-standing and talented leader will be a huge boost to the region. Both Connie and Allison will report to Peter Vogel, MEC’s APAC CEO.
Speaking on the appointments, Peter Vogel, said, “This is an exciting time for us in the region, after a great year which has truly re-booted our growth. It’s great to have such senior, talented and experienced client leaders in the region, both with proven track records on delivering excellent client focussed solutions. Connie and Allison are two incredibly strong female leaders and role models in our industry and beyond – and I couldn’t think of anyone better suited to lead our clients to continued growth.”
MEC APAC has had a successful year of business growth in 2016, with markets in the region winning business from respected brands such as Vodafone, Meituan and Friesland Campina – as well as the regional launch of MEC Wavemaker, MEC’s specialist content offer. The agency recently won Gold, Silver and three times Bronze in the Campaign Agency of the Year awards.
Sharon Soh, the current Managing Director of MEC Singapore, will leave the agency by the end of January 2017. Sharon has been with MEC for 18 years.
About Allison Coley
A long-standing member of MEC’s global team, Allison Coley has over 18 years of experience in the media industry, 12 of those years with MEC in US and UK. As a global client leader, she has created central solutions for some of the most well-known global brands and has led MEC’s largest global clients and client teams, including Colgate Palmolive, SABMiller, Visa and Tiffany, across multiple markets and geographies.
In her most recent role as Client President for MEC Global Solutions London, Allison managed MEC’s client relations and activities across the many markets in Europe, Middle East and Africa, as well as launched the MEC brand in Kenya and Ghana.
About Connie Chan
Connie is a unique career profile in Singapore with a strong local and international experience. She was a founder member of MEC Global Solutions, APAC’s first and still largest and most successful agency division for multi-market clients.
Connie has been Managing Director of MEC Global Solutions in Singapore since the division’s inception in 2006. She is also president of the Singapore 4A’s, the first female president in the association’s more than 65-year history.
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
Amanda Khoo, Marketing Manager MEC APAC