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Maxus Asia Pacific appoints Anita Munro as Head of Trading

9 January, 2017

Anita Munro

SINGAPORE — Maxus Asia-Pacific, has appointed Anita Munro as Maxus Asia Pacific Head of Trading. Munro replaces Nathan Cook, the former Maxus APAC Head of Trading moves to the Australia as Groupm Deputy Trading Director.

Munro has an excellent track record in Maxus over last 3years and has been working with Nathan Cook and earlier with Simon Porter, overseeing the investment and negotiations for key accounts including Loreal, Huawei, Jetstar, Unicharm and working closely with countries to drive trading practice to deliver client KPI’s at a local level.

Munro has 15 years of experience across both Australia and APAC, based out of Hong Kong for the last 5 years. Her career has focussed on trading and tactical planning across all key industry segments. She has also gained strong experience in planning and team leadership, and multiple facets of the digital landscape giving her a unique versatility in the role. Anita is passionate about the development of talent within the industry, working with the Media Federation in Australia to launch the NGen program in 2008, which fosters the next generation of media experts in that market. She is currently actively involved in the training community across Group M, and is working on initiatives to support the achievement of women in the industry

In Munro’s new role, she will be working closely with Nick Binns, CIO GroupM APAC and will lead the trading and investment product for clients across the APAC market, supported by Scotty Ho (Associate Trading Director), bringing the best in class capability of GroupM trading to Maxus’ client base.

Nick Binns, GroupM Asia Pacific Chief Investment Officer, says: ““Anita joined the regional trading team over 5 years ago and immediately took to the then position naturally; injecting immense passion, dedication and energy into the role and local trading teams. Anita’s style being consistently to get the job done, whilst delivering unprecedented media value and new thinking to advertisers, and at the same time being a pleasure to work with. I very much will continue to enjoy working with Anita in this new role, and I know she will succeed and deliver winning results for Maxus and their clients”

Maxus APAC CEO Ajit Varghese says: “Anita has been a great asset to the Maxus regional team already since few years and giving her the opportunity to lead the practice for entire APAC is a natural and well deserved promotion. She is a great leader of people and teams, goes beyond just looking at buying as a silo and integrates the knowledge of planning, buying, data, content and digital and that’s gives her the extra edge to lead client conversations and KPI. Am sure she will be taking it a notch higher for the clients in the new role and help Maxus grow the business further”.

About Maxus

Maxus recently turned 6 years old. At this milestone, we have grown to being almost 2,500 people in 55 different markets, with global billings of almost $9 bn (RECMA, 2013). As such we have been the fastest growing media network in the world for the last 4 years running (RECMA, 2013).

Sir Martin Sorrell, CEO, WPP recently said: “In the context of the media investment management market, Maxus is different – it’s newer, it's fresher. It’s the only network created in the digital age and provides a real alternative and distinct differentiation for clients. It’s a fabulously successful part of GroupM, who in turn are a fabulously successful part of WPP. We are very proud of it.”

We pride ourselves on being a global network of local agencies, focused on large local business (e.g. BT and ABF in the UK, Vodafone, Hero, Titan in India, Huawei, Bank of Commercial, DYFL in China, Jetstar, Hungry Jacks, Aldi in Australia, Tesco in Malaysia) and handling several international clients such as NBC Universal, Fiat, Barclays, SC Johnson, Karcher, L’Oreal, UPS and Church & Dwight.

Maxus is a fantastic agency to work for, with a tradition of long-term client relationships and award winning work. We believe we are in the business of “leading change” for our clients. This means we try to help them make sense of an ever-changing and complex marketplace and shifting consumer behaviour. To do this, we aim to hire people who demonstrate PACE attributes. People with PACE are Passionate (meaning that they bring energy and positivity to the workplace with them), Agile (they can multi-task and actively look for new opportunities), Collaborative (love to work with colleagues across the network and GroupM, clients and partners from other agencies) and Entrepreneurial (seek out new ways of delighting clients and growing the Maxus business).

For more information visit:

FOR MORE INFORMATION CONTACT: Anita Munro +852 9440 5214 and Ajit Varghese +65 98238376 and Nick Binns +852 9721 7080

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