Geometry Global Malaysia connects with Digi
25 April, 2017
Double win for the Geometry Global Malaysia, named as agency-on-record for both Public Relations and Digital for Malaysia’s Favourite Digital Lifestyle Partner
— Digi Telecommunications Sdn Bhd (Digi) has awarded its public relations and digital assignments to Geometry Global Malaysia, which is an agency under the world leading marketing communications services company WPP.
Digi is a mobile connectivity and internet services provider enabling 12.3 million Malaysians to get the most benefit out of an increasingly connected world. With a strong legacy of product and services innovation delivered on Malaysia’s widest 4G LTE network, Digi now has an ambition to become our customers’ favourite partner in their digital lives providing relevant, personalised and engaging digital products and services that will further enable all Malaysians’ digital lifestyles.
As Digi transforms from a telco into a digital company, Geometry Global Malaysia will be responsible for helping shape Digi’s communication, public reputation and perception management, as well as providing end-to-end digital marketing solutions and driving strategic thinking in the digital space for the brand. According to Kenny Loh, Chief Executive Officer of Geometry Global Malaysia, “Heading into this pitch, not only did we leverage on our previous expertise in the mobile telecommunications industry but we also focused on forming together a specialist, multi-disciplinary team with a passion in creating long lasting, valuable and rewarding partnerships with the Digi team.”
Jason Wong, Group Managing Director of Geometry Global Malaysia added, “At Geometry, we see ourselves as curators of unique and engaging customer experiences. This means that we focus on forging a connection between brands and their audiences in an immersive, participatory and conversational way. This is critically important in today’s content rich environment where audience’s attention spans are limited. Heavy emphasis will be placed on our expertise to identify pivotal ideas that trigger behaviour change in audiences which will be the most important delivery by the agency to Digi.”
Merging insights from traditional, digital and social, Geometry Global Malaysia has revolutionized its approach on brand communications by merging traditional PR and Digital core strengths into generating content rich strategies that are able to be plugged for multi-channel adaptations. This innovative approach brings to life story-telling that resonates with core audiences, and this approach is proving to be pivotal in leading the way brands engage with consumers of today.
The dual disciplined team will be jointly led by Vivian Tan-Higgs, Managing Director for PR and Social Lab and Karen Koay, General Manager for Digital. This win adds Digi Malaysia to the blue-chip roster of Geometry Global Malaysia key relationships which includes some of the most dynamic FMCG and lifestyle brands in market.
About Geometry Global
Geometry Global is an award-winning, multi-practice marketing agency that influences people's buying behavior with transformative creative solutions informed by rich data and sharp insights. Using cutting edge insight tools to map and analyze people's Purchase Decision Journeys, the agency develops programs that drive conversion and measurably impact client business. With teams in 56 markets, Geometry Global is the largest and most international agency of its kind and has expertise in shopper, digital, experiential, relationship, promotional and trade marketing. Geometry Global is a WPP company. (NASDAQ: WPPGY). www.geometry.com
Corporate Communication, Geometry Global Malaysia
T: +603 2178 0200
Soo Mee Moon
Corporate Communications, Geometry Global, Asia Pacific
M: +86 156 1823 866