Sentrix Healthcare wins PM360 Gold Trailblazer Award
28 September, 2016
— The S&H Group, one of the leading global healthcare communication networks, is pleased to announce that Sentrix Healthcare has been awarded the Trailblazer Initiative Gold Winner award in the category of self-promotion, with the “Call for Good Creative” campaign.
“This campaign is intentionally provocative and attention getting. Sentrix launched the self-promotion campaign, reflecting the agency mantra, ‘Anything but Typical,’ to highlight their nontraditional approach to healthcare advertising–an approach their clients continue to embrace,” stated Rob Rogers, Chief Creative Officer, and Co-CEO the Americas.
June Carnegie, Managing Director of Sentrix Health said, “We’re very honored to receive this award! Sentrix is a creatively driven, full-service healthcare agency, but that’s where typical ends. In a forward-thinking move, we integrated medical education, professional healthcare promotions, and payer communications. By combining these three traditionally disparate offerings, Sentrix provides more interdisciplinary thinking and cross-functional solutions. This approach creates stronger, more compelling stories that drive deeper engagement with customers at every stage of their relationship with a brand. It’s not just more holistic; it delivers the integration and efficiency needed to succeed in today’s healthcare landscape.”
The awards are given to outstanding companies, marketers, brand managers, and cutting-edge initiatives. Since 2009, the PM360 Trailblazer
awards have recognized outstanding achievement and innovation in healthcare marketing. Each year, nominations are judged by the PM360 Editorial Advisory Board, a distinguished cross-section of industry experts. Winning initiatives were selected for their ability to stand out in the complex, ever-changing healthcare environment, and were judged on the skill, innovation, quality of planning and execution; and the effectiveness of the work.
PM360, a publication for marketing decision-makers in the pharmaceutical, biotech, and medical device industries, honored the Sentrix team during a special reception at Gotham Hall in New York City on September 23, 2016. See the campaign at http://bit.ly/GOODCREATIVE
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About S&H Group
The S&H Group is a global healthcare marketing and communications organization with divisions in medical education, promotion, sales training, KOL engagement, digital solutions, and patient and consumer education. Please visit www.sudler.com
S&H is part of Y&R Group, and part of WPP (NASDAQ: WPPGY; www.wpp.com