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Ogilvy & Mather appointed as Digital Agency of Record for MCCY

13 September, 2016

Ogilvy & Mather

SINGAPORE — Ogilvy & Mather Singapore (O&M) today announced its appointment as digital Agency of Record (AOR) with the Ministry of Culture, Community and Youth (MCCY).

The renewed engagement follows a competitive pitch, and will see O&M continue its role in advancing MCCY’s vision in building a more cohesive and vibrant society, and to deepen Singaporeans’ sense of identity and belonging.

“We are happy to partner O&M to continue inspiring the Singapore spirit, and engaging our citizens in making Singapore home. O&M has demonstrated creative insights, digital expertise and a good understanding of our objectives,” said Tangie Kay, Deputy Director, Marcomms, Resilience Division, MCCY.

Since its inception in 2012, MCCY has been actively engaging and inspiring Singaporeans through the arts and sports, strengthening community bonds, and promoting volunteerism and philanthropy.

Chris Riley, Group Chairman, Ogilvy & Mather Singapore, said, “We are proud to be working with MCCY to champion the values and beliefs that define and unite Singapore as a nation. We embarked on this journey with MCCY three years ago with the SG50 thematic campaigns as the Creative Agency of Record, and look forward to fresh ways of connecting with Singaporeans through engaging digital content and platforms.”

The agency will be responsible for conceptualizing and driving integrated digital communications. The appointment is effective immediately and will run until end August 2017.

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; and the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit, or follow Ogilvy on Twitter at @Ogilvy and on

Press Contact
Johan Wong
Ogilvy & Mather Singapore
+65 6213 9957

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