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MEC wins ADWEEK Media Plan of the Year Grand Prize

13 September, 2016

Frank Underwood

NEW YORK — MEC, a leading global media agency, has been recognized for its creativity with the ADWEEK Media Plan of the Year Grand Prize for its work on Netflix’s House of Cards #FU2016 campaign. The work was selected from 100+ submissions and is an acknowledgement of the agency’s continued ability to place brands at the center of cultural conversation.

For over 20 years, ADWEEK has honored and celebrated the most dynamic media plans and executions throughout the agency world. This year’s group of winning plans embody the changing media landscape, and represent creativity at its finest across channels and platforms regardless of budget.

The #FU2016 campaign strategy centered on a faux Frank Underwood political ad (produced by BBH New York) that hijacked December’s GOP presidential debate, creating a media storm of positive press and social buzz. It followed with additional TV and digital executions that tapped into high profile media moments on the actual campaign trial including the State of the Union, President’s Day and Super Tuesday. Additionally the campaign pushed boundaries with first-to-market executions such as its manipulation of the GQ logo on the magazine's website to read "FU”, a sponsorship of the millennial-focused OZY's Presidential Daily Brief and an integration of ‘House of Cards’ into Vox's guide to the presidential primaries. Read more about the work here.

This is the second Adweek Media Plan of the Year win for Netflix with the agency awarded Best Use of Native Advertising (Spending Less Than $1 Million) in 2014 for its efforts on behalf of Orange is the New Black including groundbreaking multimedia campaigns with The New York Times for ‘Women Inmates.’ The win also comes on the heels of other recent industry honors including winning the prestigious Integrated Grand Prix at Cannes Lions 2016, as well as being shortlisted at the upcoming IABMIXX Awards for The Wall Street Journal’s Cocainemonics in promotion of Narcos.

This collection of innovative work has helped push Netflix’s programming into the zeitgeist.

Full coverage of the 2016 Adweek Media Plan of the Year winners can be found here.

About MEC
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at #dontjustlivethrive

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