Ogilvy PR Global Chairman Christopher Graves to appear at SXSW annual conference
20 October, 2016
South by Southwest (SXSW) has named Ogilvy Public Relations Global Chairman, Christopher Graves as one of its featured solo speakers. Graves was recently honored by the Rockefeller Foundation as a Bellagio Resident for his work in behavioral communications.
“I’m proud to represent Ogilvy and our methodology, and I really look forward to learning more at SXSW,” said Graves. “The world is awash in bad or ineffective storytelling,” Graves added. “Instead, we should respect, discover, and use the science of earning influence and changing minds through far more effective narratives.”
SXSW celebrates the convergence of the interactive, film, and music industries from March 10-19, 2017 in Austin, Texas. It began in 1987, and has continued to grow in both scope and size every year.
Ogilvy Public Relations will bring a new perspective to this conference as the company gears to become an integrated communications agency.
“Today, our company is bringing value to brands and consumers through integration and innovation. SXSW’s unique proposition of innovation and creativity provides the perfect setting to drive the whole industry forward” said Stuart Smith, CEO of Ogilvy PR.
Christopher Graves is global chairman of Ogilvy Public Relations, chair of the PR Council and a trustee of the Institute for PR. Follow or tweet him at @cgraves