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Hill+Knowlton Strategies, new PR agency of record for CDMX

6 October, 2016

Hill + Knowlton Strategies

CDMX Tourism Promotion Fund implementing strategic PR plan to encourage tourism in Australia

SYDNEY — CDMX Tourism Promotion Fund office has announced its strategic alliance with Hill+Knowlton Strategies, in order to promote the visit of a greater number of Australian tourists in Mexico City.

"Hill + Knowlton Strategies is very proud to have been appointed by with the team of CDMX Tourism Promotion Fund in order to promote the great attractions of Mexico City. Whilst the distance seems vast, in Australia we share many of Mexico’s tastes and preferences and look forward to building a strategy to promote Mexico City as a tourist destination for Aussies. We have the challenge of achieving that a greater number of tourists of these countries visit us", said Helen Reiher, CDMX Account Lead H+K Strategies Australia.

According to market research, Australians show great interest in Mexican culture and traditions. Mexican cuisine in particular is extremely popular in the cities of Melbourne and Sydney, with a number of Mexican restaurants and bars opening in recent years. With this and the travel appetite for young Australians, Mexico City has become a hotly sought after destination.

With this alliance, the CDMX Tourism Promotion Fund office and Hill+Knowlton Strategies will promote the wonders of Mexico City and position it as one of the favorite destinations of Australians.

CDMX’s appointment of Hill+Knowlton Strategies Australia is part of a wider global alignment between the two firms, which also covers the Mexico and Thailand markets.

About Hill+ Knowlton Strategies
Hill + Knowlton Strategies is a global public relations company, headquartered in New York City, United States, with over 85 offices in more than 45 countries and is part of the WPP Group. Providing senior counsel, insightful research and strategic communications planning with a worldwide presence, H+K is recognized as one of the global leaders in this field.

About CDMX

Mexico City is the country’s premier tourism destination, welcoming more than 12.5 million visitors a year. As the number one destination on The New York Times “52 Places to Go in 2016” list, there’s never been a better time to visit. The ancient capital offers a vibrant, contemporary culture that combines pre-Hispanic, colonial and modern influences that span nearly seven centuries. With more than 150 museums, 100 contemporary local art galleries and 30 distinct architectural and historic sites, the city is a mecca of fine art and treasures that speak to its vast history. The Mexico City Tourism Promotion Fund (Fondo Mixto de Promoción Turística del Distrito Federal) supports and enhances city tourism. For more information, news and updates on travel to Mexico City follow us on Facebook ( and Twitter (@MexicoCityLive).

Media contact
Helen Reiher
Hill+Knowlton Strategies
+61 2 9286 1294

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