Maxus UK appoints Emil Bielski as head of business development

5 October, 2016

LONDON — Maxus UK has today appointed Emil Bielski as its new head of business development. Bielski will join the UK leadership team and will be responsible for continuing to develop Maxus’ Leading Change proposition. He will also manage the agency’s new business pipeline with an immediate focus on the recently launched Maxus Scotland.

Bielski joins Maxus from MEC where he held a number of roles across data strategy, brand planning and digital. In 2015 he was appointed head of performance planning. In this role, he helped develop MEC’s response product and planning process. He was also responsible for overseeing the EE, Irwin Mitchell, Bupa and Fidelity accounts.

In 2014 Bielski completed the IPA’s “The Excellence Diploma” and was a crucial member of the team that helped GroupM retain the Lloyds Banking Group account. Bielski will be based in London and report into Maxus’ UK MD Anna Hickey.

Anna Hickey, MD at Maxus UK comments: “The hiring of Emil highlights our commitment to data and performance. Maxus is an agency born in the digital age and digital is at the heart of everything we do. Emil’s experience in planning and running big name client accounts meant that he was the perfect candidate to drive Maxus’ business development forward.”

Emil Bielski, head of business development at Maxus UK, adds: “By helping its clients Lead Change, Maxus has established itself as one of the leading global media networks. I am thrilled to be taking up this new role at such an ambitious, agile and innovative agency.”

About Maxus UK
Maxus UK was founded in 2008 with just 30 employees, and today has over 300 staff. It is now a top ten UK agency, billing upwards of £400 million.

Maxus UK clients include L’Oréal, BT, Barclays, Fiat Group, Associated British Foods, npower and Avis Budget. It was named Agency of the Year at the 2014 Media Week Awards and was listed in the Sunday Times Best Company to Work for ranking the first time in 2016.

Maxus UK has pledged its commitment to the IPA’s Make The Leap campaign, supporting four diversity and equality goals, including aiming for 40% representation of women in senior management roles by 2020.

Maxus UK is part of the Maxus Global network, which employs over 3,000 people across 55 countries in 70 agencies worldwide and works for some of the world’s most well-known advertisers. For more information, visit and @maxuslondon

Maxus is part of GroupM, the world’s largest media investment management group, responsible for nearly one-third of all media investment worldwide and serving as parent company for all of WPP’s media agencies.

About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.

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