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Roche Bobois appoints Maxus Performance as its UK media agency

28 November, 2016

LONDON — Roche Bobois, the leading luxury French furniture brand with eight showrooms in the UK, has today announced the appointment of Maxus’ Performance team to manage its digital performance media in the UK.

The appointment covers all of Roche Bobois’ digital performance media channels, with a focus on search, social, display and shopping campaigns. Maxus Performance will revamp Roche Bobois digital media, aiming to improve brand awareness and its visibility to niche audiences, while also increasing online traffic, engagement and conversions on the website and driving footfall to stores.

The first piece of work will be to audit and set up a revised data tracking and audience-centric targeting solution, before revamping all of its digital properties.

Oliver Wood, managing partner at Maxus Performance, comments: “Roche Bobois is a fantastic luxury brand with a great team. To be appointed as the UK digital performance media agency for a global leader in high-end furniture design is an exciting opportunity for all of us at Maxus. We look forward to helping them successfully reach their niche audiences with a highly targeted and effective campaign.”

Julien Salmon, UK commercial director at Roche Bobois, adds: “We are incredibly pleased to confirm our partnership on digital media with Maxus. From the outset they have impressed us with their performance credentials, their people and their approach to how they will work with us in growing the Roche Bobois brand and ultimately, sales in the key UK market.”

Maxus Performance starts on the account on the 1st December 2016.

About Maxus UK
Maxus UK was founded in 2008 with just 30 employees, and today has over 300 staff. It is now a top ten UK agency, billing upwards of £400 million.

Maxus UK clients include L’Oréal, BT, Barclays, Fiat Group, Associated British Foods, npower and Avis Budget. It was named Agency of the Year at the 2014 Media Week Awards and was listed in the Sunday Times Best Company to Work for ranking the first time in 2016.

Maxus UK has pledged its commitment to the IPA’s Make The Leap campaign, supporting four diversity and equality goals, including aiming for 40% representation of women in senior management roles by 2020.

Maxus UK is part of the Maxus Global network, which employs over 3,000 people across 55 countries in 70 agencies worldwide and works for some of the world’s most well-known advertisers. For more information, visit and @maxuslondon

Maxus is part of GroupM, the world’s largest media investment management group, responsible for nearly one-third of all media investment worldwide and serving as parent company for all of WPP’s media agencies.

About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivalled marketplace advantage to its clients, stakeholders and people.
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