Genesis Burson-Marsteller enters its 25th year with year-long celebrations
21 November, 2016
As Genesis Burson-Marsteller enters its 25th year, we are kick-starting a year of celebrations, with exciting initiatives and events to engage our employees, the overall BM and WPP network, alumni, past and current clients, the public relations and communications l industry as well as our community. These initiatives will showcase our rich heritage, and our past and current achievements in our endeavour towards Being More.
As a firm, we have been pushing the boundaries of communications and setting benchmarks with imagination, creativity and agility to be more - for our clients, people, industry and community. With this in mind, our theme for the 25-year celebrations is Pushing Boundaries.
Keeping with the tradition of marking our anniversary on a spiritual note and bringing alive diversity, our offices across Gurgaon, Mumbai and Bengaluru celebrated the Founder’s Day on November 2 by holding ceremonies based on Hindu, Sikh and Christian faiths. These ceremonies saw all the employees coming together to send out a strong message of cultural diversity.
This was followed by a town hall on November 8 where our 25th year theme and logo ‘Celebrating 25 years of Pushing Boundaries’ was unveiled by the leadership who also shared the plan for the year’s celebrations. This special new logo along with a microsite GBM25years.com
has been designed to commemorate the 25 years. A unique #GBMer4life
game to unveil this logo was hosted on the microsite on November 8th morning creating extensive conversations on social media with employees and alumni. Capturing the nostalgia, Prema reminisced about the years gone by; and some of the anecdotes have been captured in this video
Global messages from Sir Martin Sorrell, Harold Burson, Don Baer and Margaret Key further added to the celebratory mood. Sharing some fun pictures from the last few days (download PDF
We’ll keep sharing more about these activities as they unfold through the year on GBM25years.com
Genesis Burson-Marsteller, India