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MCCY awards two integrated nation-building campaigns to Ogilvy Singapore

16 November, 2016

Ogilvy & Mather Singapore

SINGAPORE — Ogilvy & Mather Singapore (O&M) today announced that it has been appointed as the creative agency to deliver two new creative campaigns for Singapore’s Ministry of Culture, Community and Youth (MCCY) in 2017, with Maxus Communications Singapore as media partner.

O&M’s assignment includes the development of an integrated communications plan to strengthen the Singapore spirit. The two campaigns were won following a competitive pitch.

O&M will spearhead publicity efforts to invite Singaporeans to share their views on their ideal visitor experience for a memorial that seeks to honor the values of Singapore’s founding leaders. O&M will also deliver a campaign to reach out to Singaporean youth on the country’s shared values of resilience, unity and togetherness in difficult times.

“We are delighted to further our partnership with O&M in undertaking projects that amplify our Singapore spirit. Having worked together since 2013 on SG50 publicity initiatives, we are confident in the agency’s understanding of our objectives, and their ability to deliver campaigns that will resonate with Singaporeans,” said Tangie Kay, Deputy Director, Marcomms, Resilience Division, MCCY.

Chris Riley, Group Chairman, Ogilvy & Mather Singapore, said, “We are honored to extend our relationship with MCCY and look forward to continuing this illustrious journey with the awarding of these two important assignments. Through the development of creative and engaging platforms, we will forge stronger connections among people in Singapore, critically important in today’s increasingly complex and uncertain world.”

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; and the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit, or follow Ogilvy on Twitter at @Ogilvy and on

Press Contact
Sarah Guldin
Ogilvy & Mather Singapore
+65 6213-6961

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