Supaporn Jangcharoen appointed as General Manager, GroupM Connect Thailand
9 May, 2016
GroupM, Thailand’s largest media management network, today announced the appointment of Supaporn Jangcharoen as its General Manager, GroupM Connect.
— Jangcharoen brings with her 14 years of experience, in which the last ten as leading the local digital unit of a global media agency and has extensive experience within the field of real-time media and performance. GroupM Connect provides though leadership, strategy and implementation within a number of areas including biddable media, programmatic buying, data & analytics and will act as a service layer to all GroupM agencies, Mindshare, MEC, MediaCom and Maxus.
“We are glad to welcome such a well-recognised industry person as Supaporn to our GroupM team.” said Kevin Clarke, CEO of GroupM (Thailand and Myanmar). “Her experiences and knowledge will help us further grow our market leading position and to continue to drive excellence in the digital solutions and services we provide GroupM clients.”
Jangcharoen reports directly to Niklas Stalberg, COO of mInteraction, who commented “We are delighted to have Supaporn join the team. She has a high level of expertise within the area of digital technologies, data and insights. She is also a well-proven leader and I am confident she will lead the team to success.”
Speaking of her appointment, Jangcharoen said, “It is my great honour to have opportunity to be part of global media network as GroupM in Thailand. I am looking forward to be working with team to drive the success of GroupM Connect in Thailand.”
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.
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For more information, please contact
Head of Digital Strategy, Insights & Corporate Communications, mInteraction
Manager – Strategic Resources & Insights, mInteraction