beIN SPORTS Selects Y&R Miami as new AOR for North America
31 March, 2016
— beIN SPORTS Americas, a global sports network, has selected Y&R Miami to lead their advertising, marketing and communications efforts in the USA and Canada, effective immediately.
As AOR for North America, Y&R will partner with beIN SPORTS to create all marketing communications targeting sports-fans to drive channel viewership as well as business-to-business efforts aimed at increasing advertising sales and MSO alliances in the USA and Canada.
As soccer’s popularity in the USA continues to soar, beIN SPORTS viewership has been growing with a compelling line-up of the top World Soccer leagues that include La Liga from Spain, Ligue 1 from France and Italian Serie A which attract the “super-soccer fan” that knows, craves and loves elite soccer. With two (2) linear channels with independent programming in English and Spanish and eight (8) additional digital properties, beIN SPORTS is able to connect with this top-tier sports fan and deliver the best in world-class sports entertainment across mobile, digital and traditional platforms.
Antonio Briceño, Deputy Managing Director of beIN Sports Americas commented, “Today’s advertiser is seeking to connect with an ever-elusive viewer in a fragmenting environment. With our compelling soccer line-up as well as thrilling programming of the best global sports, beIN SPORTS is able to offer cross-platform connectivity solutions that connect smart brands and demanding consumers in new and innovative ways. We evaluated over 20 leading agencies in the USA, and Y&R clearly understood, developed and activated a compelling business and marketing solution that was driven by intelligent insights and executed with brilliant creativity across all our key distribution and activation channels.”
Eric Hoyt, President& CEO of Y&R in Miami added, “The power and passion of European soccer and high-energy sports are exciting and thrilling to the uber-sports fan. By truly understanding the mindset and behaviors of this sports-connoisseur, we are able to craft an integrated creative approach that effectively positions beIN Sports and smartly connects viewers and advertisers in meaningful ways that enhance the sports entertainment experience. It is always great to win new business, but it is especially exciting to score with beIN SPORTS and leverage our natural passion for soccer and sports.”
About beIN SPORTS
Launched in 2012, beIN SPORTS is the fastest growing international sports network in the U.S. and is offered on 9 of the largest 10 cable/satellite TV providers in the U.S., as well as other systems across the country. beIN SPORTS offers viewers premium sports content and entertainment across multiple platforms including TV channels beIN SPORTS and beIN SPORTS en Español and live streaming on beIN SPORTS CONNECT. A cornerstone of beIN SPORTS is its unrivaled live soccer coverage, which includes live matches from La Liga, Serie A, Ligue 1 and CONMEBOL/ CONCACAF/CAF World Cup Qualifiers, as well as news and in-depth analysis of all the top leagues from around the world. With beIN SPORTS CONNECT, authenticated subscribers can also enjoy all the exciting action from the two networks and stream live overflow matches offered in HD on your computer, tablet or smart phone. In addition to soccer, beIN SPORTS serves as a haven to fans of motorsports, tennis, rugby, volleyball and boxing, among others.
About Y&R Miami
Y&R Miami is a leading provider of effective creative solutions that build brands and grow business. As part of Y&R global boutique network of 186 offices around the world, the Y&R Miami office is uniquely poised in Miami at the crossroads of the Americas where business, culture and creativity bask in the sun, sea and sky.