Catalyst named a strong performer in Forrester Wave search marketing report

23 March, 2016


GroupM’s specialist search marketing agency earns top scores possible for paid search, and media

BOSTON — Catalyst, a digital performance marketing agency that provides Search and Social marketing for Fortune 1000 companies, announced it has been named a strong performer in a Forrester Research report released today. The GroupM search agency received the top scores possible of 5.0 out of 5.0 for paid search, market research, media, and reporting and analytics.

Published this week, The Forrester Wave™: Search Marketing Agencies, Q1 2016, examines the current state of search today, and evaluates the most significant agencies in the space. The study reports that this analysis is important given that:

The nature of search marketing has shifted from reaching customers through a singular channel (traditional search engines) to enabling discovery across all platforms, media, and outlets where consumers find information. This makes it incredibly complex to ensure organic visibility and increased performance from cost-per-click media. Search marketers look to an agency partner that is specialized in search and can help enable discovery of their brands, products, and content.”

The Forrester Wave™: Search Marketing Agencies, Q1 2016 identifies the 10 search marketing agencies that matter most and are most influential, and evaluates how they comparatively stack-up. Some findings from the report about Catalyst include:
  • Catalyst, debuts in this study as a strong performer because of its leader-level organic visibility, paid search, and biddable media support.”
  • Client references like this agency’s use of tools to optimize content across traditional and no-traditional search engines.”
  • Catalyst earns perfect scores for its paid media tools, optimization strategy, quality, and results.”
  • We’d recommend it (Catalyst) for operationally-minded marketers (Catalyst shows a penchant for consumer goods manufacturers) who want one partner to manage both SEO and paid search.”
Founded in 1998 as a search agency, Catalyst has deep SEO, SEM, and Social marketing expertise and experience. The agency delivers advanced digital performance marketing services to enterprise-level corporations. Catalyst specializes in developing global digital solutions that are holistic, fully integrated, innovative, and effective. Catalyst leverages its proprietary technologies and data sciences investments, in conjunction with advanced audience insights to deliver sophisticated digital strategies for enterprise marketers.

“Search remains core at Catalyst, and we are very proud of our ranking in this report – which we consider to be a clear straddling of the line between a leader and a strong performer,” said Beth LeTendre, CEO, Catalyst. “We feel it reflects our commitment and investment in search. Today we provide our clients with a more sophisticated search solution than what is typically provided by other agencies. We partner with enterprise-level businesses that need more, and we are committed to delivering more, and providing them with search solutions that squarely put them ahead of their competitors.”

The methodology for The Forrester Wave™: Search Marketing Agencies, Q1 2016 includes primary research, user need assessments, vendor and expert interviews, and 23 evaluation criteria. To access The Forrester Wave™: Search Marketing Agencies, Q1 2016 report, please visit www.catalystdigital.com/search-marketing-agency-forrester-wave


About Catalyst
Catalyst is a leading digital performance marketing agency that works with some of the biggest and best known brands in the world. Founded in 1998, the firm specializes in developing global digital solutions that are innovative, effective, and consistently deliver business results for Fortune 1000 companies. Catalyst leverages its proprietary technologies and data sciences investments, in conjunction with advanced audience insights to deliver sophisticated digital strategies for enterprise marketers. Part of GroupM Connect -- the worldwide digital agency platform of GroupM – Catalyst’s services include search engine optimization (SEO), paid search (SEM), paid social, programmatic display, and content development and optimization. To learn more about the agency, visit www.catalystdigital.com, or follow them on Twitter: @catalystsem.

About GroupM
GroupM is the leading global media investment management company serving as the parent to WPP media agencies including Mindshare, MEC, MediaCom, Maxus, Catalyst, and Essence, as well as the programmatic digital media platform, Xaxis, each global operations in their own right with leading market positions. GroupM’s primary purpose is to maximize performance of WPP’s media agencies by operating as leader and collaborator in trading, content creation, sports, digital, finance, proprietary tool development and other business-critical capabilities. GroupM’s focus is to deliver unrivaled marketplace advantage to its clients, stakeholders and people.

Discover more about GroupM at www.groupm.com.
Follow @GroupMWorldwide on Twitter
Follow GroupM on LinkedIn - www.linkedin.com/company/groupm

Media Contacts:

David.Grabert@GroupM.com
+1 212.297.8092 (U.S.)

Samantha.Kops@GroupM.com
+1 917.421.3019

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