MEC has the highest client satisfaction in China
17 March, 2016
R3:Scopen ranks the agency no. 1. in client satisfaction survey
, has been named the media agency with highest client satisfaction in China by the 2016 Agency Scope report, published by R3:Scopen. The report interviews 405 key decision makers from the 251 biggest ad spenders in the Chinese market to rank media agencies based on perception and performance. This is the first year that MEC tops the client satisfaction survey.
The report ranks agencies against a set of 11 key attributes whereof MEC is consistently placed in the top three, leading to an overall number one ranking. These attributes among others include “Innovative in media strategies”, “Good strategic planning”, “Good at solving day to day problems” and “Performance”.
Gordon Domlija, CEO of MEC China, said, “Clients today are looking for an agency that can help them translate the possibilities of a changing marketplace into genuine growth. This is especially true of the rapidly evolving China market. We are incredibly proud of our number one ranking which proves that we’ve been successful in our efforts to become a valued business partner to our clients.”
Cesar Vacchiano, Scopen CEO and Founding partner, commented: “MEC is leading satisfaction analysis in many of the countries where Agency Scope is developed and always ranking top five in Europe and LatAm. Achieving this position in China is difficult, taking into account the complexities of the market and the bigger challenges for marketers and agencies.”
MEC is committed to growth. Growth for our people, our clients and our industry. MEC pushes the boundaries of what’s possible in order to thrive in ~ Ad Ops ~ Analytics ~ Brand Partnerships ~ Content Marketing ~ Data ~ Insight ~ Integrated Planning ~ Mobile ~ Multi-cultural ~ Performance Marketing ~ Planning & Buying ~ Programmatic ~ Search ~ Social ~ Sport, Entertainment & Cause Marketing. Our 5,000 highly talented and motivated people work with category leading advertisers in 93 countries and we are a founding partner of GroupM. To find out more, visit us at www.mecglobal.com #dontjustlivethrive
Global Communications Partner, MEC