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WPP's Data Alliance expands into Indonesia

15 March, 2016

The Data Alliance

Optimizing global and localized data sources in social, e-commerce and mobile for multi-channel marketing in Indonesia

JAKARTA, INDONESIA — WPP’s Data Alliance is expanding into Indonesia to meet growing demand from local agencies and clients to leverage data, with a focus on social, e-commerce and mobile. Driven in part by the purchasing power of its 240 million residents, Indonesia is a Southeast Asian growth market that has attracted brands to engage existing customers and attract new audiences via traditional and digital channels.

Based in Jakarta, Data Alliance Indonesia will draw upon WPP’s global expertise accessing and infusing global and local data sources in interesting ways, while ensuring a localized market specific approach to data-driven marketing across channels. Indonesia is the fourth major market to launch WPP’s Data Alliance, following India, Sub-Saharan Africa, and North America.

In what started as a collaborative central forum between GroupM, Kantar, Wunderman, and WPP Digital, WPP’s Data Alliance is focused on creating unique, value-add data partnerships benefiting WPP operating companies. As demand for data increases and use cases expand, additional WPP specialists have joined WPP’s Data Alliance inclusive of JWT, Geometry, Ogilvy, Grey, and Hill + Knowlton among others. This geographic expansion into Indonesia is strategically aligned with WPP’s overall ‘horizontality’ strategy for data, technology, and content.

WPP’s Data Alliance Indonesia chapter is being championed by GroupM’s Mindshare, MediaCom, Maxus, and MEC, Kantar Worldpanel, Millward Brown, and TNS, as well as OgilvyOne, Grey, JWT, and Kinetic. Data Alliance Indonesia will be led by Country Head, Wijaya Santoso who brings over 18 years of experience in mobile, technology and marketing operations and will be aligned with WPP’s Data Alliance headquarters in New York.

“Data Alliance is speaking true to our vision of ‘horizontality’,” said Ranjana Singh, WPP Indonesia and Vietnam Chairperson. “It’s about getting us to work together in a data driven market and essentially making our clients’ lives easier, especially when it comes to leveraging data assets.”

“As a market leader in Indonesia, WPP companies have the scale and ability to shape the Indonesian marketing industry by having the best-in-class data access both internally and externally,” said Wijaya Santoso, Country Head, WPP’s Data Alliance Indonesia. “I am committed to building upon this vision by bringing collaboration across all WPP groups and partners.”

About WPP’s Data Alliance

The Data Alliance is the WPP company that supports the Group's data business by enhancing access to data and data-driven marketing applications. The Data Alliance leverages a global network of expert leaders in market research, analytics, CRM, media, and digital to deliver a solution-neutral and holistic perspective on the Group’s data strategy and solutions. It drives internal and external data partnerships and connects WPP’s centers of excellence to address client challenges in the world of big data. For more information, visit

About WPP
WPP is the world’s largest communications services group with billings of US$73 billion and revenues of US$19 billion. Through its operating companies, the Group provides a comprehensive range of advertising and marketing services including advertising & media investment management; data investment management; public relations & public affairs; branding & identity; healthcare communications; direct, digital, promotion & relationship marketing and specialist communications. The company employs over 190,000 people (including associates and investments) in over 3,000 offices across 112 countries. For more information, visit


WPP’s Data Alliance Press
Francis Carrero

WPP’s Data Alliance Indonesia

Wijaya Santoso

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