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VML China named number 1 in Overall Digital Agencies' Performance

14 March, 2016

Yi-Chung Tay

R3 Agency Scope 2016 major client survey ranks VML first in 12 categories

SHANGHAI — VML has been ranked at number 1 in 12 categories – including Overall Digital Agencies’ Performance - in R3’s Agency Scope China 2016 major survey of client marketers.

R3’s report is generated based on in-depth face-to-face interviews, conducted with senior marketing decision makers from China’s top marketing companies. The findings provide comprehensive data and insights to help agency networks and marketers forecast and benchmark their businesses.

According to R3’s latest Agency Scope findings, VML has been ranked number 1 in 12 categories:

No 1 Overall Digital Agencies Performance Ranking with Highest Client Satisfaction.
No 1 Knows how to build a Cohesive Digital Ecosystem
No 1 Proactive Offering Branded Content
No 1 Original Creative Thinking/Ideas
No 1 Effective Creativity
No 1 Strategic Planning
No 1 Insightful Reporting & Analytics
No 1 Use of Research in Developing Strategy
No 1 Strong Technical Capabilities
No 1 TV Production
No 1 Transparent Financial System
No 1 Collaborates well with Other Agencies

“R3 Agency Scope is an in-depth, face to face survey of more than 400 senior marketers and 703 agency relationships to better understand the process, perception and performance of their agencies,” said Greg Paull, Co-founder & Principal of R3. “We are happy to affirm that VML is recognized as the ‘Best Overall – Performance Agency’ among more than 50 multinational and local digital agencies in China. Gaining client recognition is never an easy feat in this industry, but by topping many categories including client satisfaction VML has done just that.”

“Being ranked number 1 in 12 categories of R3’s Agency Scope 2016 is a huge testament to our amazing array of talent at VML China, and would not be possible without the hard work and passion of every single member of our team,” said Yi-Chung Tay, Chairman and CEO VML China. “Even more gratifying than these top spots is knowing that our clients voted us the number 1 overall Digital Agency with the highest client satisfaction. This shows that the market recognises the effectiveness of our approach to truly integrate strategy, creativity, media and technology, to design and execute digital marketing as it should be done – with superior expertise, but without silos.”

Added Jon Cook, global CEO VML, “It’s great to see that R3’s survey ranks VML among the very best agencies in China. To be held in such high regard, by both VML clients and other marketers across so many categories is further proof that we are way more than a digital agency but a fully integrated marketing agency with digital at its core.”

Media enquiries:
Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About VML

VML is a contemporary marketing agency that moves brands forward by inspiring a human connection. VML’s clients include Bridgestone, Colgate-Palmolive, Dell, the Kellogg Company, Kimberly-Clark, Microsoft, and PepsiCo.

Founded in 1992 and headquartered in Kansas City, Missouri, VML joined the world’s largest communications services group, WPP, in 2001. VML has more than 2,400 employees with principal offices in 26 locations across six continents. For more information, visit:

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