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Maxus appoints Robert Marshall as its head of programmatic

9 March, 2016

Rob Marshall

LONDON — Maxus has today announced the appointment of Robert Marshall as its head of programmatic.

Marshall joins from Rocket Fuel, where he was head of UK platform and managed client services for the programmatic marketing platform provider. With five years’ experience within programmatic, he has delivered media buying campaigns and implemented data-driven marketing strategies for some of the UK’s largest advertisers.

In his new role at Maxus, Marshall will be responsible for heading up the agency’s programmatic approach, developing best-in-class programmatic excellence within the agency. As well as delivering and optimising programmatic campaigns, he will be tasked with building awareness and understanding among Maxus employees of the power of automation within marketing.

Marshall will report into Maxus managing partner Kirsten Miller.

Miller said: “Robert brings superb knowledge, valuable experience, and a deep passion for technology to his new role at Maxus. By nature Robert is hugely curious – a quality that we believe will inspire others and also help to break new boundaries for Maxus when it comes to growing our capabilities within the programmatic sector.”

Marshall added: “Maxus aims to deliver unique marketing services to its clients and programmatic is at the heart of this offering. I look forward to working with the agency team to deliver best-in-class solutions and to ensure that Maxus delivers to clients on its ‘Lead into Change’ promise.”

About Maxus UK
Maxus UK was founded in 2008 with just 30 employees, and today has over 250 staff. It is now a top ten (#7) UK agency (Campaign School Reports 2015), billing upwards of £400 million.

Maxus UK clients include L’Oreal (the largest media account in the UK for the last 5 years) BT, Barclays, Fiat Group, Associated British Foods, npower and Avis Budget.

Maxus UK has established itself (July 2014) as the agency with the most sustained growth of the top 10 media agencies last year. In 2013 the agency grew 20% with overall activity rising to £758m (2013) from £632m (2012) to become the 8th largest media agency in the UK (source: RECMA). It was named Media Agency of the Year at the 2014 Media Week Awards.

Maxus UK is part of the Maxus Global network which employs over 2,000 people across 55 countries in 70 agencies worldwide and works for some of the world’s most well-known advertisers. It is RECMA’s No1 for Vitality in the UK, Campaign’s Global Media Network of the Year 2011, Ad Week's US Agency of the Year 2011, and one of Ad Age's ‘Agencies to Watch’ for 2012. For more information, visit
Twitter: @maxuslondon

Maxus Global is part of GroupM, the world’s largest media investment management group that serves as the parent company for all of WPP’s media agencies, and which buys over one third of the world’s media every day. The newest of GroupM’s agencies, Maxus Global is the fastest growing global media network for the last five years (source: RECMA). For more information visit

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