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JLL appoints Maxus UK as digital performance media agency

27 June, 2016


LONDON — JLL EMEA, the leading professional services and investment management firm specialising in commercial property, has appointed Maxus UK as its new digital media agency. Maxus won the account following a competitive pitch process and will start work with JLL EMEA from 1st July.

Maxus will be responsible for all media planning and buying, SEO, search advertising, social media content strategy and production, as well as email marketing and conversion rate optimisation. This will be managed by Maxus Performance, the specialist performance marketing division at Maxus.

The first campaign activity will see Maxus providing an overhaul of JLL EMEA’s media accounts, website, and media strategy and planning to drive performance gains across all media and each division of the JLL business.

William Douglas, EMEA chief marketing officer at JLL, said: “We were looking for a single digital media agency that could consolidate, lead and assist with the strategy and delivery of key elements of our digital marketing activation. After the pitch process we felt that Maxus really understood JLL EMEA as a business and can provide both the technical proficiency and creative thinking that will help grow JLL as a business throughout EMEA.”

Oliver Wood, managing partner of Maxus Performance, said: “JLL is an exciting, ambitious and growth-driven world leader in commercial property. By developing a strategic, performance focused partnership with full scope across all areas of JLL’s EMEA-wide digital marketing, Maxus Performance will be in a position to deliver and optimise through the digital media funnel, driving significant performance gains and increased ROI for our client.”

About Maxus UK
Maxus UK was founded in 2008 with just 30 employees, and today has over 250 staff. It is now a top ten UK agency, billing upwards of £400 million.

Maxus UK clients include L’Oréal, BT, Barclays, Fiat Group, Associated British Foods, npower and Avis Budget. It was named Agency of the Year at the 2014 Media Week Awards and was listed in the Sunday Times Best Company to Work for ranking the first time in 2016.

Maxus UK has pledged its commitment to the IPA’s Make The Leap campaign, supporting four diversity and equality goals, including aiming for 40% representation of women in senior management roles by 2020.

Maxus UK is part of the Maxus Global network, which employs over 3,000 people across 55 countries in 70 agencies worldwide and works for some of the world’s most well-known advertisers. For more information, visit and @maxuslondon

Maxus is part of GroupM, the world’s largest media investment management group, responsible for nearly one-third of all media investment worldwide and serving as parent company for all of WPP’s media agencies.

GroupM is different from all other agency holding companies in that it is both a parent and a collaborator and takes the lead in maximizing the performance of WPP’s media agencies on behalf of clients, shareholders and employees. Further, GroupM’s scale and resources leverage technology in a way no other group can match. GroupM is the largest global media management company, responsible for 31% of networks’ media expenditures, or moving ~$106B dollars annually (RECMA 2014). GroupM’s value proposition is the delivery of unrivaled competitive advantage to all constituents through the intelligent application of this scale across trading, technology & data and talent.

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