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Y&R Guangzhou wins China Southern Air's creative duties

27 July, 2016

Michael Xia

Named ‘Top Ten Ad Agency in Guangzhou; Michael Xia recognized as the ‘Outstanding Ad Man in Guangzhou’

GUANGZHOU — Y&R Guangzhou has been appointed as creative agency of record (AOR) for China Southern Airlines (CSAIR).

The airline stated that the agency won the account because of their brilliant capacity for brand integration and planning, as well as excellent expression in creativity.

China Southern Airlines operates the largest fleet, utilizes the most developed route network in China and has the largest passenger capacity of any airline in Asia.

“We are very excited to be CSAIR’s creative AOR,” commented Michael Xia, CEO of Y&R Guangzhou. “The joint effort of CSAIR and Y&R GZ in 2012 was a success and we hope to bring about new creative ideas this coming year; we are confident that we can make brilliant achievements with CSAIR.”

The new business win is followed by two recent accolades for Y&R GZ, being named “The Top Ten Ad Agency in Guangzhou” and CEO Michael Xia’s recognition as the “Outstanding Ad Man in Guangzhou.”

Magz Osborne
Regional Communications Director
Y&R Asia
Tel: +65 6671 3106
Mobile: +65 9029 9271

About Y&R

Y&R is one of the leading global marketing communications companies. It is made up of the iconic Y&R Advertising agency; VML, one of the most highly regarded and fastest-growing digital agencies in the world, and iconmobile, one of the premier mobile marketing companies.

Y&R’s largest agency, Y&R Advertising, has 187 offices in 91 countries around the world, with clients that include, Campbell’s Soup Company, Colgate-Palmolive, Danone, Virgin Atlantic, Xerox, GAP, Land Rover, and Telefonica, among many others. Y&R is part of WPP (NASDAQ: WPPGY).

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