J. Walter Thompson joins FoodBank client for vital pipeline on Meal initiative
20 July, 2016
200 DELICIOUS BIRYANI MEALS PACKED IN JUST 67 MINUTES PROVIDING SUSTENANCE FOR 9,000 PEOPLE
CAPE TOWN, SOUTH AFRICA
— J. Walter Thompson South Africa talent in Cape Town joined their client, FoodBank SA, for the NGO’s vital Meal and Hamper Packing initiative today. Every year on International Nelson Mandela Day, South Africans gather to dedicate 67 minutes of personal time to making the world a better place – a contribution that honours the anti-apartheid hero’s 67 years of humanitarian effort on behalf of his nation. During the 67 minutes with FoodBank SA, the J. Walter Thompson South Africa team formed a pipeline, weighing, packing and boxing nutritious dried ingredients into 200 individual vegetable Biryani Ready Quick Meals. Each box contained enough ingredients to feed 45 people. A total of 9,000 hungry South African mouths will benefit from the team’s effort on the day, with packed boxes being distributed to various beneficiary organisations around the country.
Commenting on the time spent with FoodBank SA, Kwanda Malunga, account executive at J. Walter Thompson Cape Town said “You could feel the love and warmth going into packing those hampers. It is really great to know we have been able to help provide someone, somewhere in South Africa, with the means to a quick, easy, delicious and quality meal.”
Earlier this year J. Walter Thompson Cape Town was named communications partner for South Africa’s largest food banking network, FoodBank SA. The agency contributes to the organisations communication activities on a pro bono basis.
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