Ogilvy Pride launches in Hong Kong
29 February, 2016
Ogilvy’s LGBT employee network will champion diversity in the workplace, in addition to being a client facing group of consultants to help brands understand and tap into LGBT audiences
— Ogilvy & Mather (O&M) has launched a Lesbian, Gay, Bisexual, and Transgender (LGBT) employee network in Hong Kong. Ogilvy Pride aims to champion diversity in the workplace, in addition to being a client facing group of consultants to help brands understand and tap into LGBT audiences in the territory.
Adam O’Conor, Chief Executive Officer, Ogilvy & Mather Hong Kong said, “First and foremost, this is an employee network for our people. We want to celebrate diversity in the workplace, particularly at a time we are seeing such a shift in social attitudes towards the LGBT community. Last month’s study by the Equal Opportunities Commission on the need for local legislation against LGBT discrimination is a great step forward. And with Ogilvy Pride we also see an important opportunity to help brands connect with the LGBT community - a consumer group that has previously gone unrecognised”.
Marion McDonald who has been appointed as the Ogilvy Pride representative in Hong Kong said, “It's a natural fit for creative agencies to lead the commercial sector by celebrating and promoting LGBT diversity in the workplace. Companies that can attract, nurture and retain LGBT talent to advance their business aims will draw ahead of their rivals in a tough labour market like Hong Kong that attracts a lot of international talent.”
The launch of Ogilvy Pride coincides with O&M’s sponsorship as Global Content Partner for The Economist’s upcoming Pride & Prejudice conference being held on March 3 in Hong Kong. This 24-hour global event - also being held in London and New York - aims to advance the global discussion on LGBT diversity and inclusion, particularly by focusing on the economic and business costs of LGBT discrimination and the profitable opportunities that lie in overcoming it. Some of the most influential business decisionmakers, government policymakers and innovative thinkers from each market will contribute to the debate, including Sir Martin Sorrell, Global CEO of WPP.
Ogilvy & Mather Hong Kong
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About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for four consecutive years, 2012, 2013, 2014 and 2015; and the EFFIEs World's Most Effective Agency Network for two consecutive years 2012 and 2013. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit www.ogilvyasia.com
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