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Sudler honoured with Medical Advertising Hall of Fame Heritage Award

16 February, 2016

NEW YORK — Sudler New York has been named a recipient of the 2016 Medical Advertising Hall of Fame Heritage Award. The Heritage Award, established to preserve the history of healthcare advertising by acknowledging those whose contributions have made a positive difference, was given to Sudler for what is referred to as the “Mona Lisa of nasal decongestion”—an iconic campaign called “The Fat Head.”

First imagined by Sudler creative director Ernie Smith, the image used an oversized head to dimensionalize the problems of nasal congestion. Smith, working with well-known photographer Carl Fischer, brought the image to life using traditional retouching techniques.

“This wonderfully artful image that still resonates today is made even more impressive when one considers it was created without digital assistance. But great work is never just about fat heads—it’s about big, fat ideas,” says Rob Rogers, Co-CEO the Americas.

The Medical Advertising Hall of Fame celebrates valuable contributions to healthcare advertising by reflecting upon the talent and perseverance that created those campaigns. The Heritage Award allows the industry to pay homage to those writers, art directors, and account people who made a great campaign come to life.

Rob Rogers, 2015 Lions Health jury president and an artist in his own right, leads the Sudler New York agency. If you are interested in unique, big ideas for your brand, please contact: Rob Rogers: 212-614-4830 (

About Sudler & Hennessey
The S&H Group is a global healthcare marketing and communications organization with offices around the world. The network includes divisions in promotion, medical education, sales training, digital solution, patient/consumer education, and consulting. For more information, please visit
S&H is part of Young and Rubicam Group, and part of WPP (NASDAQ: WPPGY;

For more information, contact: (212-614-3818)

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