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OgilvyRed announces 3 senior appointments

13 December, 2016

SINGAPORE — OgilvyRED has announced 3 new senior appointments following double-digit growth in consulting revenues for the Ogilvy & Mather network in 2016. Launched in Asia Pacific at the start of the year, OgilvyRED is the specialist consulting arm of Ogilvy & Mather that brings together senior strategists to deliver modern marketing transformation for brands.

The appointments see Hemanth Magal (SEA Managing Director, OgilvyOne Consulting, and previous APAC Head of Marketing for TripAdvisor) named as Principal Consultant, e-Commerce; Andrew Harrison (previously Chief Operating Officer for O&M’s JV partner Brand Union Asia Pacific) has been named as Principle Consultant, Brand Strategy; and Pierre Robinet (previously Global Digital Director for Publicis Worldwide) has been appointed as Vice President with a focused remit in digital transformation and innovation.

Commenting on the appointments, Lucy McCabe, President of OgilvyRED Asia Pacific said: “Since our launch, we have seen unprecedented demand for strategic consulting from clients. Being able to make 3 strong hires at this time of year shows we have developed a robust offer that fuses specialist thinking and delivery to help brands with the transformative modern marketing they need for growth”.

Magal, Harrison and Robinet will join the existing OgilvyRED team of strategists that includes William Adeney (Data and Analytics), Christopher Brewer (Customer Engagement), Paul Hourihane (Marketing Technology), and Alex Runne who leads the OgilvyRED offering for the network in Mainland China.

”Hemanth, Andrew, and Pierre are a great fit with the OgilvyRED team. Each brings with them a track record of driving growth and innovation for brands.” added McCabe.

About Ogilvy & Mather
Ogilvy & Mather is one of the largest marketing communications companies in the world. It was named the Cannes Lions Network of the Year for five consecutive years, 2012, 2013, 2014, 2015 and 2016; the EFFIEs World's Most Effective Agency Network in 2012, 2013 and 2016; and Adweek's Global Agency of the Year in 2016. The company is comprised of industry leading units in the following disciplines: advertising; public relations and public affairs; branding and identity; shopper and retail marketing; health care communications; direct, digital, promotion and relationship marketing; consulting, research and analytics; branded content and entertainment; and specialist communications. O&M services Fortune Global 500 companies as well as local businesses through its network of more than 500 offices in 126 countries. It is a WPP company (NASDAQ: WPPGY). For more information, visit, or follow Ogilvy on Twitter at @OgilvyAsia and on

Press Contact
Greg Carton
Head of Marketing & Communications, Ogilvy & Mather Asia Pacific
Tel: +852 2884 8125

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