Y&R Brasil now in charge of integrated advertising for LG Electronics in Brazil
9 August, 2016
After a bidding process, the agency adds the brand's entire digital strategy to its portfolio and remains in charge of offline
Y&R Brasil is now in charge of integrated advertising for LG Electronics in Brazil. LG is a global technology leader in consumer electronics, mobile telephony and household appliances. With this development, the agency continues working with the account it acquired in 2008 and now adds the brand's digital communications in the country to its portfolio – from planning, creative and media for online campaigns to developing content for digital channels and networks. Besides Y&R, Africa, Havas, Ogilvy and W/McCann also participated in the bidding process.
"Our goal is to develop integrated online and offline campaigns for LG's launches, institutional projects and business units. We hope that the renewal of this partnership will consolidate creative ideas so that we produce innovative and impactful campaigns for the company," comments Barbara Toscano, General Marketing Manager for LG.
According to David Laloum, president of Y&R, it is a great challenge and also extremely gratifying to have the opportunity to consolidate the communications of one of the most innovative brands in the world. "The consolidation of LG’s account, with its digital communications now in our portfolio, confirms our commitment to innovation, digital media and the integration of thoughts and practices when developing campaigns for every medium," adds Laloum.