Gain Theory's Manjiry Tamhane joins Cannes Lions Innovation Creative Data jury

11 April, 2016


LONDON — as preparations for Cannes Lions Innovation (the specialist event that explores data and tech as creative catalysts) gathers momentum, juries for the two categories to form its associated awards have been announced.

Gain Theory’s WW Chief Operating Officer and EMEA Chief Executive Officer, Manjiry Tamhane, has been selected to act as juror on the Creative Data Lions which showcases creative work where the use, interpretation, analysis or application of data has been instrumental to the idea.

Manjiry’s appointment to the jury truly demonstrates Cannes Lions’ commitment to making the jury - and therefore the output - work hard in the interest of driving creative effectiveness through the application of data and insight.
Based in London, Manjiry’s focus at Gain Theory – a global marketing foresight consultancy that launched in April 2015 – is to lead the commercial, operational and financial strategy. Prior to Gain Theory, Manjiry spent 10 years client side in the retail industry and more recently held the title of Global Managing Director at Ohal, a marketing effectiveness consultancy.

Throughout her career, Manjiry has been passionate about delivering actionable insights and driving home the ‘so what factor’ for the businesses she has worked for, both client-side as well as her clients globally, across several sectors within her consultancy remit. Manjiry’s guiding principle is that all recommendations – delivered via data and innovation – have a positive business impact on a company’s bottom line. Connecting data, creativity and outcomes against KPIs via a high touch consultative approach is of paramount importance to her and has led to Gain Theory’s incredibly high client retention rate.

Commenting on her appointment to the jury, Manjiry says “I am delighted to join such a stellar jury and represent the understanding and application of data as part of the creative process”

As an accomplished author and speaker, Manjiry has been an advocate in the industry for the importance of balancing magic and logic as well as the challenges and opportunities resulting from the Internet of Things.


About Gain Theory
Gain Theory is a global marketing foresight consultancy that brings together data, analytics, technology solutions and consumer-insight capabilities. An independent practice within GroupM, it combines WPP’s intellectual capital in media, marketing, data and technology to create a consultancy that will help brands make smarter, faster, predictive business decisions. The Gain Theory team is comprised of 200, world-class marketing effectiveness consultants, analysts, data experts and engineers operating out of hubs in New York, London and Bangalore.

Gain Theory partner with some of the world’s biggest brands including Unilever, Target, Vodafone and Hotels.com. The consultancy has experienced an incredible first year since launching in 2015, winning over 16 clients globally.

www.gaintheory.com

About 63rd Cannes Lions International Festival of Creativity, 18-25 June 2016, Cannes, France

Cannes Lions, The International Festival of Creativity, has been the home of great ideas since 1954. Over 62 years, it’s grown into an eight-day programme of inspiration, celebration, learning and networking, driven by the belief that creativity is a force for business, for change and for good.

With more than 15,000 delegates from nearly 100 countries now attending the Festival each year, it’s a global meeting-place where branded communications professionals can connect, share and discover.

The world’s most coveted creative accolades, The Lions, are judged and presented at the Festival. More than 40,000 submissions across 23 categories are rigorously assessed by respected industry representatives, exhibited onsite and then awarded during a number of ceremonies.

During the Festival week, selected programme content and awards are also channelled into 3 specialist events – Lions Health, Lions Innovation and Lions Entertainment – catering to industry sectors.

For more information, contact:
Claudia Sestini, Global Head of Marketing & Communications
claudia.sestini@gaintheory.com
D: +44 (0) 203 04 70 751
M: +44 (0) 7825 781 038

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