"TAXI!" - Hill+Knowlton Strategies wins goCatch
28 September, 2015
— Hill+Knowlton Strategies Australia (H+K) has added to its growing technology and consumer portfolio, landing the Australia’s most popular taxi booking app, goCatch
Through a highly competitive pitch process, H+K were awarded the new gig off the back of continued runs-on-the-board in the tech and consumer lifestyle sectors, and after presenting strong, creative ideas that will bring goCatch
’s unique offer in the market to light. As of this month, H+K will work in close synergy with the brand in the consumer communications and brand partnerships space.
Charles Hunter, goCatch’s Director of Sales & Marketing, commented on the appointment: “Hill+Knowlton might have a great reputation in the PR space, but I was more taken with their approach and genuine enthusiasm for goCatch
, and also by the breadth and strength of their offer.
“Having the opportunity to meet and speak with the entire H+K team was also an important part of the process for us. I’m really excited to see what we’ll all come up with together.”
Penelope Holloway, Managing Director of H+K, also commented; “In our agency, we were already diehard users of the goCatch
app. In fact, when goCatch first launched in this market, we sent Ned [Moorefield, goCatch founder & CEO] a note saying congratulations and how excited we were to see his business develop. After four years, it is very rewarding for us to now be part of the journey.
“It’s also a good match. A big part of H+K’s daily practice – both in terms of our own business and that of the brands we champion – is to find ways to be disruptive
,” explains Holloway. “So we were already big admirers of this type of disruptive of business model”.
“The win for H+K is something the whole team contributed to. From the moment goCatch
’s name was mentioned, everyone at H+K had their hand up – either wanting to work on the account, contribute to the pitch, or dream up great creative strategy and a whole bunch of compelling ideas. I think that the enthusiasm we have for this client not only clinched it, but will be indicative of our approach to their business over the long term.”
For more information on goCatch
, contact: Hannah Fester – Hill+Knowlton Strategies (02) 9286 1268 firstname.lastname@example.org
About Hill+Knowlton Strategies
Hill+Knowlton Strategies, Inc. is a leading international communications consultancy, providing services to local, multinational and global clients. The firm is headquartered in New York, with 90 offices in 52 countries, as well as an extensive associate network. The agency is part of WPP, one of the world's largest communications services groups.
For more information, please visit www.hkstrategies.com.au