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mInteraction shine at DMA ASIA ECHO 2015

24 September, 2015

mInteraction shine at DMA ASIA ECHO 2015

BANGKOK — mInteraction, a digital arm under GroupM (Thailand) today announced its regional recognition by winning 3 metals from 2015 DMA ASIA ECHO, remarked as the only Thai agency to take home the awards.

The awards celebrates for most effective direct marketing and advertising campaigns that have raised the bar in terms of strategy, creativity and results. Asian winners were announced in September at an awards gala in Mumbai.

mInteraction’s win includes:
  • GOLD – Effectiveness (Retail & Direct Sales) from Tesco Lotus Price
  • SILVER – Effectiveness (Product Manufacturing & Distribution) from Pepsi DischCovery
  • BRONZE – Effectiveness (Business & Consumer Services) from RSU Experience
“We are proud to take home the metals from DMA ASIA ECHO. It is a great honour to have our works recognised at international stage. These wins have proven our commitments in delivering the best work and services in digital communication to our clients”, said Siwat Chawareewong, CEO – mInteraction.

In addition, these victories allow the agency and the winning campaigns to move up the next phase and represent the region at the DMA 2015 International ECHO, to be held in Boston in October 2015.

About mInteraction
mInteraction is the digital unit of GroupM Thailand, and is one of Thailand’s largest digital agencies. A full series of digital services is provided to a range of clients, including some of the largest advertisers globally and the best known local brands. GroupM’s parent company is WPP (NASDAQ:WPPGY), the world’s largest communication services group.

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Pan Jroongtanapibarn
Manager – Strategic Resources & Insights

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